In today’s data-driven world, the ability to transform raw data into actionable insights is a skill highly sought after by businesses across all industries. The Business Analytics major at Marquette University equips students with the knowledge and tools to analyze complex datasets, make informed decisions, and drive strategic business outcomes. This program bridges the gap between business acumen and technical expertise, preparing students to become key players in the dynamic field of business analytics.

Why Choose Business Analytics?

Our Business Analytics major is designed for students who are passionate about data and its potential to impact business strategies and operations. By integrating cutting-edge analytics techniques with real-world business applications, we provide a comprehensive education that covers everything from data mining and predictive analytics to machine learning and data visualization. Students will learn to leverage advanced analytics tools to solve business problems, optimize performance, and uncover new opportunities.

Program Highlights:

• Hands-On Learning: Engage in practical, hands-on projects that simulate real business scenarios. Work with actual datasets to develop your analytical skills and gain experience in applying them to solve business challenges.
• Interdisciplinary Approach: Benefit from a curriculum that combines business courses with advanced analytics. This interdisciplinary approach ensures that you gain a well-rounded understanding of both the business context and the technical skills required to analyze data effectively.
• Industry Connections: Take advantage of our strong industry partnerships and network with professionals in the field. Participate in internships, workshops, and seminars to gain insights from industry experts and enhance your career prospects.
• Career Readiness: Our program prepares you for a wide range of careers in business analytics, including roles such as data analyst, business intelligence analyst, data scientist, and more. You’ll be equipped with the skills needed to thrive in various industries, from finance and marketing to healthcare and technology.

Courses

The Business Analytics major must be taken as a second major.  Any other business major is acceptable. Students are encouraged to complement the Business Analytics major with quantitative courses from their other major.  Due to the prerequisites attached to the courses that fulfill the major, students should begin this major during their sophomore year.

Requirements: 15 credits, plus an additional major in the college.  Official requirements are found in the bulletin for the year students declared the major. Business Analytics majors must have access to a Windows PC to install required software and complete assigned coursework.

 

Upper Division Business Electives (courses completed in primary major)		15
BUAN 3065	Business Analytics 1: Data Definition, Preparation, Descriptive Analytics	3
BUAN 3066	Business Analytics 2: Predictive and Prescriptive Modeling	3
BUAN 4060	Business Analytics: Unstructured Data Analysis	3
BUAN 4061	Advanced Business Analytics	3
BUAN 4160	Integrative Business Analytics	3
Total Credit Hours		30

Note: Student must earn a C or better in BUAD 1560 Introduction to Statistics and Business Analytics to enroll in BUAN 3065 Business Analytics 1: Data Definition, Preparation, Descriptive Analytics.

Join the Future of Business Decision-Making:

The Business Analytics major at Marquette University is your gateway to a successful career in the rapidly evolving field of data analytics. By combining rigorous academic training with practical experience, we ensure that our graduates are well-prepared to meet the demands of the modern business world. Whether you aspire to work in a multinational corporation, a dynamic startup, or a non-profit organization, our program provides the skills and knowledge you need to make a significant impact.

Embrace the power of data and join us in shaping the future of business decision-making. Apply for the Business Analytics major at Marquette University and take the first step towards an exciting and rewarding career.