Using AI tools to transform our world for the better

Widespread adoption of artificial intelligence is changing business in ways comparable to the Industrial Revolution. Generative AI is on track to become a trillion-dollar market, with tools that can radically transform industries through massive efficiency gains and novel uses of data.The College of Business Administration teaches its students to use these AI tools to solve complex problems.

Our Catholic, Jesuit identity calls us to use new technologies responsibly and to pursue progress that centers our shared humanity. Marquette Business students learn the use cases, limits and ethical questions surrounding cutting-edge AI tools from our faculty experts. Mastery of these skills allows our graduates to ethically and effectively apply artificial intelligence to conduct business with purpose at the highest level.

Applied learning experiences give our students hands-on experience with the artificial intelligence tools relevant to their disciplines, preparing them for impact in the professional world. Our curriculum augments students' critical thinking and collaboration skills with AI proficiency, preparing them for the business environment of tomorrow.

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“Using AI has the potential to improve your life, and to provide insights and opportunities for the individual, the community and the society. It helps balance the field and offer hopes of greater social mobility. You come to Marquette because you want to use technology for these purposes.”

-Dr. Terence Ow
 WIPFLI Fellow in AI
Professor, Information Systems, Analytics and Supply Chain