Craig Andrews

Professor and Charles H. Kellstadt Chair in Marketing

Dr. Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University, Milwaukee, WI. He received his Ph.D. from the University of South Carolina. His research focuses on advertising, labeling and public health issues. Dr. Andrews has served the U.S. Food & Drug Administration in Washington, DC as a Social Scientist (Center for Tobacco Products) and as a Senior Scholar (Center for Food Safety and Applied Nutrition). He also was a Consumer Research Specialist with the U.S. Federal Trade Commission, earning the FTC’s Award for Meritorious Service. Dr. Andrews was Editor of the Journal of Public Policy & Marketing, for which he earned honors as Reviewer of the Year five times (2020, 2018, 2014, 2005, 1992) and twice won the Kinnear/JPPM Award for article of the year (2012, 2013). He was a member of the Behavior Change Expert Panel for the National Youth Anti-Drug Media Campaign, and is co-author (with Terence Shimp) of Advertising, Promotion, and other aspects of Integrated Marketing Communications in its 11th edition. He has held visiting professor positions with Coca-Cola Foods in Houston and the Fitzgerald & Co. advertising agency in Atlanta. Dr. Andrews’ work has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Public Policy & Marketing, Tobacco Control, Nicotine & Tobacco Research, and the American Journal of Public Health, among others. In 2018, Dr. Andrews was recognized for “scholarly distinction at Marquette University” as the recipient of the Lawrence G. Haggerty Faculty Award for Research Excellence. In 2019, he was the recipient of the American Marketing Association, Marketing and Society Special Interest Group's (MASSIG) “Lifetime Achievement Award” recognizing “scholarship in the fields of marketing and society, public policy, and/or marketing ethics.”

Education

• Ph.D., Marketing, University of South Carolina, 1985
• M.B.A., Marketing/Finance, University of South Carolina, 1980
• B.S., Marketing/Management, Clarion University of Pennsylvania, 1978 

Professional Interests

• Marketing and Public Health
• Advertising and Consumer Research
• Nutrition Claims and Symbols
• Warnings and Disclosures
• Social Marketing
• Consumer Protection Issues 

Selected Publications

Andrews, J. Craig, Kristen L. Walker, Richard G. Netemeyer, and Jeremy Kees (2023), ““Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale,” Journal of Public Policy & Marketing, March 8 (online first), https://doi.org/10.1177/07439156231165250.

Andrews, J. Craig, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, and Kristen L. Walker (2022), “What Exactly is Marketing and Public Policy? Insights for JPPM Researchers,”  Journal of Public Policy & Marketing, 41 (1), 10-33 https://journals.sagepub.com/doi/10.1177/07439156211042018.

Andrews, J. Craig, Richard Netemeyer, Scot Burton, and Jeremy Kees (2021), “What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels,” Journal of Business Research, April, https://doi.org/10.1016/j.jbusres.2021.01.036. 

Andrews, J. Craig, Kristen L. Walker, and Jeremy Kees (2020), “Children and Online Privacy Protection: Empowerment from Cognitive Defense Strategies,” Journal of Public Policy & Marketing, 39 (2), 205-219.

Andrews, J. Craig,  Darren Mays,  Richard G. Netemeyer,  Scot Burton Jeremy Kees (2019), “Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility,” Nicotine & Tobacco Research, 21 (6), June, 792-798, https://doi.org/10.1093/ntr/nty076. 

Newman, Christopher L., Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees, (2018), “Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluation,” Journal of the Academy of Marketing Science, 46 (December), 453–476, https://doi.org/10.1007/s11747-017-0568-z.

Andrews, J. Craig, Scot Burton and Laurel Aynne Cook (2017), “Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions,” in Health and Risk Communication, Roxanne Parrott, ed., Oxford Research Encyclopedia of Communication, Jon F. Nussbaum, Editor-in-Chief, New York, NY: Oxford University Press, doi:10.1093/acrefore/9780190228613.013.546.

Andrews, J. Craig, Richard G. Netemeyer, Scot Burton, and Jeremy Kees (2016), “Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the United States, Spain, and France,” Tobacco Control, 25 (e2), e120-e126, doi:10.1136/tobaccocontrol-2015-052583.

Andrews, J. Craig and Richard G. Netemeyer (2015), “The Role of Social Marketing in Preventing and Reducing Substance Abuse,” in Handbook of Persuasion and Social Marketing, (Ch. 6, Vol. 3), David Stewart, ed., New York: Praeger, 155-194.

Andrews, J. Craig, Richard G. Netemeyer, Jeremy Kees, and Scot Burton (2014), “How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting,” Journal of Marketing Research, 51 (April), 165-183.

Honors and Awards

Recipient of the American Marketing Association, Marketing and Society Special Interest Group's (MASSIG) “Lifetime Achievement Award,” June 7, 2019. (The Lifetime Achievement Award recognizes “scholarship in the fields of marketing and society, public policy, and/or marketing ethics.”)

Recipient of the Lawrence G. Haggerty Faculty Award for Research Excellence, March 20, 2018. (The Haggerty Award recognizes “scholarly distinction at Marquette University.”)

Journal of Public Policy & Marketing "Reviewer of the Year" five times (2020, 2018, 2014, 2005 and 1992.)

Appointment to the Food & Drug Administration, Risk Communication Advisory Committee, Rockville, MD, October 1, 2008 for a term ending September 30, 2012.

Recipient of the Charles H. Kellstadt Endowed Chair in Marketing, August 20, 1998. (The Chair rewards “excellence in teaching and scholarship in the marketing profession.”)

Federal Trade Commission Award for Meritorious Service, Consumer Research Specialist (1992 – 1993), Division of Advertising Practices, Bureau of Consumer Protection, June 18, 1993 from FTC Chair Janet Steiger.

Personal Interests

• Running
• Swimming
• Traveling

Additional Information

Textbook:

Andrews, J. Craig and Terence A. Shimp (2018), Advertising, Promotion and other aspects of Integrated Marketing Communications, 10th ed., Mason, OH: Cengage Learning, August.

Textbook link...
Harvard Case Map with Andrews & Shimp 10th Edition