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    • David Wilcox
    Mr. David WilcoxMarquette University

    Johnston Hall, 325

    MilwaukeeWI53201United States of America    (414) 288-5772

    Teaching Instructor

    Faculty Director, Carl Collective

    Education

    M.S., University of Wisconsin-Whitewater (2009)
    B.A., Drake University (1981)

    Courses Taught

    ADVE 1400 Advertising Principles
    ADVE 4100 Advertising Media Planning
    ADVE 4997 Advertising Campaigns capstone
    COMM/MEEN 4931 Product Realization (hybrid course in partnership with the Opus College of Engineering)
    COMM 6954 Graduate Proseminar in Advertising

    Research Interests

    Media/audience relationships in persuasive communication, user-generated media in political and issue communication, new media technologies, history of advertising.

    Professional Experience

    Dave spent 25 years in the advertising industry. He began his career at Needham, Harper & Steers (now DDB Chicago), and worked on a wide range of national accounts including State Farm, Anheuser-Busch, Westin Hotels, Wheaties, Universal Pictures, Tyson Foods, Qwest Communications, and McDonalds. He was Vice President/Media Director at DDB Los Angeles, and Senior Vice President/Group Media Director at DDB Chicago. Dave moved to Madison to become Partner/Media Director at Lindsay, Stone and Briggs, where he worked on a variety of regional and national assignments including the Wisconsin Milk Marketing Board, Marshfield Clinics and Myrtle Beach Visitors Bureau.

    Professional Affiliations

    Association of Educators of Journalism and Mass Communication
    National Communication Association
    Central States Communication Association

    Why Marquette

    Marquette takes seriously its role in all the communities where it resides: neighborhood, city, state, nation, and world. It achieves this in the contexts of discovery, innovation, social justice and spirituality.


    Johnston Hall