Jan. 18, 2022
MILWAUKEE — With the Green Bay Packers preparing to open their playoff run this Saturday against the San Francisco 49ers, Marquette University has experts available for coverage of the post-season run.
Injuries/cold weather performance
The Packers have been hit hard by injuries this season but look to be getting back several star players just in time for the post-season. Christopher Geiser, clinical associate professor and program director of athletic training, is available to discuss the injuries these players are returning from, as well as what can be expected when they take the field for the first time. He can also talk about the freezing temperatures and the role that plays in athletic performance. He can be reached at christopher.geiser@marquette.edu.
Sports marketing
Dr. Jim Pokrywczynski, associate professor of strategic communication in the Diederich College of Communication, has presented on and written papers discussing analytics in a sports/event marketing context and brand tracking on social media. He can be reached at james.pokro@marquette.edu.
Retail/Branding
Dr. Felicia Miller, chair and associate professor of marketing, is an expert on branding, endorsements and other nontraditional advertising, as well as consumer behavior. She can be reached at felicia.miller@marquette.edu.
Experts are available for additional topics either by searching the Marquette experts directory or by contacting Kevin Conway, associate director of university communication, at kevin.m.conway@marquette.edu.
Kevin is the associate director for university communication in the Office of University Relations. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.
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