We will dive into the world of technical selling, focusing on value proposition development, translating value, and understanding the unique goals of technical customers.

Our keynote speaker, Michael Ribbich of Vyron Corporation, will share personal accounts of success and failure in the technical selling world, as well as lessons learned relative to translating value and guiding customers with insight and expertise.

Bringing industry specific insights from our Technical Selling experts, this mentor-driven portion of the workshop will allow individuals to put topic ideas into context, apply solutions to their own customer portfolios, and receive guidance from a trusted mentor in the process. This time will include both full-group learning and individual application to cement new practices and approaches learned.

In this concluding session, we will tie learnings back to industry and relevance by joining in a ‘fireside chat’ with our panel of experts. This time will focus on vision, next steps, and secrets to success when implementing lessons learned.  

The workshop is designed for professionals looking to transition into or just beginning a technical sales role. Some participants may come from engineering and technical backgrounds, but that is not required.

There is no prerequisite technical or sales experience. We do hope that your career goals align to the workshop content. Please reach out here with any questions.

Registration costs $350 for the half-day workshop. This registration includes parking and lunch. Participants are also encouraged to network with our industry panelists. You will also recieve a small souvenir at the end of our program.

On Marquette's campus in Milwaukee, Wisconsin. The precise meeting location will be shared following registration. Parking will be available.