Reverse Engineering Value Propositions Workshop: strategic questioning to uncover customer needs and create value
August 25, 2023 | 12:00 p.m. to 4:00 p.m. | On campus | $395 registration fee
Hosted by the Opus College of Engineering and the College of Business Administration's Center for Professional Selling
Registration is CLOSED. Email here to be added to an email list for future offerings.
Discover how to ask the right questions to create value and understand your market.
You may know that your technical solution adds value, but do you know why a customer wants or needs that value? When approaching customers with curiosity, professionals gather the insights necessary for value creation and expand their understanding of the market in ways that will cultivate partnerships, disseminate innovation, and expand intelligence and offerings.
Join the Opus College of Engineering and the College of Business Administration's Center for Professional Selling on August 25 to learn how asking the right questions is fundamental to building strong, meaningful value that aligns directly with the biggest needs, goals, and opportunities in your market. Learn more about how to manage customer intelligence to create powerful solutions and push the envelope of what you and your organization can offer the world around you.
This workshop is designed for professionals looking to transition into or just beginning a customer-facing engineering role, but all professional learners seeking to develop their technical sales skills are welcome.
Benefits:
- Discover how to use strategic questioning to understand customer and market needs
- Build your confidence and skills in a simulated environment, under the guidance of industry experts and Marquette faculty
- Learn from and network with proven technical sales leaders
- Discover resources to continue your growth and development as a technical sales professional
Agenda:
Introductions and Topic Overview
Applied Examples and Role Play
Learn with Experts
Review and discussion
Industry Panel and Q&A
Frequently Asked Questions:
Who is this workshop designed for?
Is there any prerequisite experience?
What is the investment in the program?
Where is this happening?
Questions? contact Matt Curran (matthew.curran@marquette.edu).
Interested in future offerings? Email us here to be added to an email list.
