April 8, 2024
MILWAUKEE — Dr. Beth Vallen, professor of marketing, and Dr. Jeremy Kees, the Richard J. and Barbara Naclerio Endowed Chair in Business and professor of marketing, both at Villanova University, will deliver the 2024 Kellstadt Lecture on Friday, April 12, at 10:30 a.m. in the Alumni Memorial Union, 1442 W. Wisconsin Ave.
Their lecture, “Fighting Infodemics: Warning Labels and Antidotes to Mis- and Disinformation,” will discuss the formation of misinformation and disinformation, recognized as global threats to democracy, public health, consumer information and social cohesion. The presenters then offer a framework and creative ideas to stimulate research helping to counteract infodemics via disclosures and warning labels.
Vallen and Kees are co-editors of the American Marketing Association’s Journal of Public Policy & Marketing. Both have been named among Poets & Quants’ “Best Undergraduate Business Professors."
Online registration is available for this free, public event. Media wishing to attend should contact Kevin Conway at kevin.m.conway@marquette.edu.
The Kellstadt Lecture is an annual, endowed event that brings together some of the industry’s brightest thinkers to discuss its most pressing challenges. Previous speakers have included Michelle Morris, the vice president of global marketing solutions at Facebook, and Paul DePodesta, the chief strategy officer for the Cleveland Browns and a central figure in Michael Lewis’ book “Moneyball: The Art of Winning an Unfair Game.”
About Marquette University
Marquette University is a Catholic, Jesuit university located near the heart of downtown Milwaukee that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. Through the formation of hearts and minds, Marquette prepares our 11,100 undergraduate, graduate, doctoral and professional students to lead, excel and serve as agents of positive change. And, we deliver results. Ranked in the top 20% of national universities, Marquette is recognized for its undergraduate teaching, innovation and career preparation as the sixth-best university in the country for job placement. Our focus on student success and immersive, personalized learning experiences encourages students to think critically and engage with the world around them. When students graduate with a Marquette degree, they are truly prepared and called to Be The Difference.
Kevin is the associate director for university communication in the Office of University Relations. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.
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