Feb. 5, 2024
MILWAUKEE — Blue & Gold Brewing LLC, a student-run business venture launched as part of an undergraduate applied learning program in Marquette University’s College of Business Administration, has announced it will release The Beer Can, a cream ale named after the iconic former McCormick Hall residence hall, in time for National Marquette Day on Saturday, Feb. 10.
The Beer Can, with the tagline “The Can, the Myth, the Legend,” is a cream ale with fruity and citrusy notes, featuring Michigan-grown Chinook hops and a smooth mouth feel. The beer will be available beginning Thursday, Feb. 8, at partner breweries Good City Brewing, Broken Bat Brewing and Gathering Place Brewing. The Beer Can will hit retail shelves on Friday, Feb. 9, and will be available at Fiserv Forum on National Marquette Day when the men’s basketball team hosts St. John’s.
For a complete list of retail locations, visit bandgbrewing.com.
“We decided to honor McCormick Hall in a beer not only because of its nickname and shape, but because of its influence on Marquette University history,” said Sarah Richardson, Blue & Gold Brewing spokesperson. “We wanted to continue the legacy by giving it a new form of life within the Marquette community — beer.”
McCormick Hall opened in 1968 and housed more than 36,000 freshmen over the years before closing in 2018. Its cylindrical shape led to its affectionate moniker, “The Beer Can.”
Blue & Gold Brewing LLC was launched in 2022 as a first-of-its-kind pilot program with four undergraduate students chosen to lead a student-run venture. That first team released ’77 Golden Ale, a private label, Marquette-affiliated craft beer for National Marquette Day 2023. A coffee partnership with Stone Creek was announced and released its first product line in late 2023, giving Blue & Gold a second team and a year-round product line.
An additional batch of ’77 Golden Ale was rereleased in December and purchase locations can be found on the Blue & Gold Brewing website.
Students on the Blue & Gold teams are involved in every aspect of the business, leading market research, product selection and naming, supply chain and logistics, finance, graphic design, advertising, marketing, distribution, and entrepreneurial/start-up processes. Revenue from product sales will be split among the student-run venture and the industry partners, with proceeds benefitting Marquette’s student-run ventures program.
This year’s beer team consisted of D’Angelo Alvarado, Lisa Gandolfi and Owen Krappman of the College of Business Administration, Sarah Richardson and Stella Quinlan of the Diederich College of Communication.
Marquette’s student-run ventures program is designed to transform students into leaders of positive change by providing them with hands-on experiential learning opportunities to launch, manage and lead business ventures profitably. Students are paid for their roles. As a required element of this initiative, members of the student team must be 21 years of age and develop a public service campaign with the participating breweries to promote responsible decisions around alcohol consumption.
About Marquette University
Marquette University is a Catholic, Jesuit university located near the heart of downtown Milwaukee that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. Through the formation of hearts and minds, Marquette prepares our 11,100 undergraduate, graduate, doctoral and professional students to lead, excel and serve as agents of positive change. And, we deliver results. Ranked in the top 20% of national universities, Marquette is recognized for its undergraduate teaching, innovation and career preparation as the sixth-best university in the country for job placement. Our focus on student success and immersive, personalized learning experiences encourages students to think critically and engage with the world around them. When students graduate with a Marquette degree, they are truly prepared and called to Be The Difference.
Kevin is the associate director for university communication in the Office of University Relations. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.
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