July 13, 2023
MILWAUKEE — The Office of University Relations at Marquette University has received a Circle of Excellence Bronze Award from the Council for Advancement and Support of Education (CASE) for its Choose Your Major quiz, a microsite targeting prospective students featured on the university’s Undergraduate Admissions website.
The Circle of Excellence is CASE’s premier awards program for higher education marketing communication work. This year's competition garnered more than 4,000 applications from members in 27 countries, and the work was evaluated by judges who are peers in higher education marketing communications.
Dwayne Burtin, director of digital media, produced the microsite, which leads users through a series of questions patterned after online personality quizzes. Based on their responses, users are matched with ideas for potential majors and links for more information and encouraged to engage with Undergraduate Admissions for further conversation.
“I am very happy for Dwayne to receive this honor as it recognizes the ingenuity and creativity he brought to the project,” said Tom Pionek, assistant vice president of marketing. “The ‘Choose Your Major Quiz’ is a fun and interactive experience designed to digitally engage sophomore and junior high school students and create an opportunity for a direct connection with future students.”
The judges noted that the quiz was a “great example of year-over-year improvement and outstanding ROI for an internal team with a very modest budget.” The reviewers liked the clean, business-to-consumer-style experience and the smart implementation of a call to action.
The Council for Advancement and Support of Education is the global association for professionals in advancement—alumni relations, communications, development, marketing, and advancement services—who share the goal of championing education to transform lives and society. District Five, the Great Lakes District, encompasses Illinois, Indiana, Michigan, Minnesota, Ohio, and Wisconsin, and includes over 400 member institutions and more than 2,500 representatives.
About Marquette University
Marquette University is a Catholic, Jesuit university located near the heart of downtown Milwaukee that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. Through the formation of hearts and minds, Marquette prepares our 11,100 undergraduate, graduate, doctoral and professional students to lead, excel and serve as agents of positive change. And, we deliver results. Ranked in the top 20% of national universities, Marquette is recognized for its undergraduate teaching, innovation and career preparation as the sixth-best university in the country for job placement. Our focus on student success and immersive, personalized learning experiences encourages students to think critically and engage with the world around them. When students graduate with a Marquette degree, they are truly prepared and called to Be The Difference.
Kevin is the associate director for university communication in the Office of University Relations. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.
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