Marquette University Kellstadt Lecture to discuss ‘Effects of Service Robots on Consumer Experiences,’ April 21

April 18, 2023

Dr. Martin Mende and Dr. Maura ScottMILWAUKEE — Dr. Martin Mende, the Jim Moran Professor of Business Administration, and Dr. Maura Scott, the Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar Chair in Marketing, at Florida State University, will deliver the 2023 Kellstadt Lecture on Friday, April 21, at 10:30 a.m. at Alumni Memorial Union, 1442 W. Wisconsin Ave.

Their lecture, “The Effects of Service Robots on Consumer Experiences,” will discuss interactions between consumers and humanoid service robots that will soon be part of routine marketplace experiences, especially in hospitality and health care. This research examines whether humanoid robots will trigger positive or negative consequences for consumers and companies relative to human employees.

Online registration is available for this free, public event. Media wishing to attend should contact Kevin Conway at kevin.m.conway@marquette.edu.

The Kellstadt Lecture is an annual, endowed event that brings together some of the industry’s brightest thinkers to discuss its most pressing challenges. Previous speakers have included Michelle Morris, the vice president of global marketing solutions at Facebook, and Paul DePodesta, the chief strategy officer for the Cleveland Browns and a central figure in Michael Lewis’ book “Moneyball: The Art of Winning an Unfair Game.”

About Marquette University

Marquette University is a Catholic, Jesuit university located near the heart of downtown Milwaukee that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. Through the formation of hearts and minds, Marquette prepares our 11,100 undergraduate, graduate, doctoral and professional students to lead, excel and serve as agents of positive change. And, we deliver results. Ranked in the top 20% of national universities, Marquette is recognized for its undergraduate teaching, innovation and career preparation as the sixth-best university in the country for job placement. Our focus on student success and immersive, personalized learning experiences encourages students to think critically and engage with the world around them. When students graduate with a Marquette degree, they are truly prepared and called to Be The Difference.

About Kevin Conway

Kevin Conway

Kevin is the associate director for university communication in the Office of University Relations. Contact Kevin at (414) 288-4745 or kevin.m.conway@marquette.edu.