dataMarq Report Definition

Purpose

This report shows individuals involved in enrollment management how the admission cycle for new degree-seeking undergraduate students is progressing for the current year in comparison to previous years at the same point in time. The report can be filtered by various student programs and characteristics.

Potential Uses

• View how the admission funnel is progressing throughout the admission cycle (i.e. count of applications received, count of admitted students, count of active deposits, etc.)
• Identify whether key registration metrics differ from previous years and explore how the metrics differ by student program and characteristic to determine whether action should be taken.
• View deposits received in the last 7 days or 30 days in comparison to the same period last year to determine if the pace of deposits is tracking similarly and to determine if action is needed.

Data Refresh Schedule

The data in the report is refreshed every morning throughout the admission cycle. The table below describes for each cycle when the report will start running and when it will end.

Filters

Use the filters under the report header to update the content of the entire report. Use the filters under 'Report Filters' to change the admit term season to Fall or Spring and the admit type to view Freshman, Transfer, or both. Use the 'Student Program' and 'Student Characteristics' filters to zero in on specific programs/characteristics.

Key Registration Metrics

• The values displayed in this section are meant to give a snapshot of important admission metrics throughout the cycle. The metrics are as of the end of the day displayed at the top of the report.
• Next to the value is the percent change compared to the prior year on this same date.
  • A downward pointing arrow indicates that there are fewer individuals in a status compared to this time last year. An upward pointing arrow indicates that there are more individuals in a status compared to this time last year.
• Hover over a metric to see a time trend.
  • Counts of current year, prior year, and prior prior year are displayed for comparison purposes.

College and Dept. Detail Bar Graph

• The bar graph shows a break down of the key metrics by student characteristic and college and department.
• Hover over the college column heading and select the (+) to drill down into more specific program information or hover over 'Total' to roll it up completely.
• The follow metrics are available to view:
  • Applicant: counts of submitted applications by college, department, and characteristic
  • Completed: counts of complete applications by college, department, and characteristic
  • Admitted: counts of admitted applications by college, department, and characteristic
  • Active Deposit: counts of active deposited applications by college, department, and characteristic
  • Yield Rate: a metric that is calculated by dividing the number of active deposits by the number of admitted students. Displayed by college, department, and characteristic