Tips and guidelines
Format for Facebook
Facebook pages for departments, colleges and other university entities should be updated at least weekly. Content can take shape in a variety of formats: text, video and imagery.
Text content may include status updates and links to Marquette websites. Links do need to be official Marquette materials and can be produced by community members as long as they are relevant and appropriate for the audience.
Beyond informing, text content may seek to generate interaction through questions, requests for opinions or regular features such as quizzes and contests.
Photo and video content may come from a variety of sources with varying degrees of quality and professionalism. Formats may include professional productions, short segments from small crews, user-generated video, animated presentations and video created with Flip cams at the direct request of an online community.
- Going beyond the basics may take more resources but may also mean you gain more interaction with users.
- Your audience is more likely to click on an item if if has a picture. And the better the picture, the more likely it will be to generate a click.
- Align your resources with the size of your audience and anticipated return on investment. For example, an expensive video shoot may not be worth the cost if it generates a small amount of views.
- Also align resources with timeliness. If you need something in a short time frame, a low-cost production (a photo or mobile video) may be the most effective.
Marquette welcomes interaction and dialogue on our Facebook page. In the event that an individual has a question or complaint raised on our public forum, the community manager will do his or her best to address the person's issue, as appropriate.
However, Marquette reserves the right to remove any posts on our page that are obscene, defamatory or harassing. In the rare event that a post needs to be removed, the community manager may follow up privately with the individual to notify him or her why the post was removed.
Comments that are not specific to the content on our page or advertise for third-party organizations are considered spam and should be removed. However, Marquette has no control over comments posted to personal profiles or social media pages.