Marquette University Social Media
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Guidelines for Marquette colleges and units involved in social media

Copyright

  • Follow the university and host application guidelines, e.g., on Facebook, you must comply with the copyright guidelines of Facebook and Marquette University.
  • For reference, see the Stanford Copyright and Fair Use Guidelines and creativecommons.org.
  • If you have questions about whether content is protected by copyright, contact the Office of General Counsel.

Text

  • Always attribute comments, posts and content that originated from another account.

Images

  • Follow university practices on privacy. Private events require a written release signed by subjects who have been photographed. Public events do not require a signed release. Events that occur outdoors or in public spaces on or off campus are typically considered public events.
  • Get permission from speakers who present at any event if you would like to use their images or speech online.
  • Avoid using imagery of minors in online media unless you have secured written permission from the child’s parents.
  • Images owned by the university may be distributed online as part of a Creative Commons license agreement. With requirements ownership attributed to Marquette University, the image can't be used for commercial purposes, and the image can't be altered. For more information, go to www.creativecommons.org.
  • Do not redistribute images from Marquette Athletics without permission from the Department of Intercollegiate Athletics. There are NCAA rules about college athletes and imagery that the university is required to follow.

Music

  • Do not use music protected by copyright in content delivered from university-sponsored accounts unless you have written permission from the copyright owner. Please note that such permissions are typically accompanied by royalty payments of some sort.
  • If you do have permission, make sure it includes distribution in online media. Permission to use copyrighted work in one media — such as broadcast — does not necessarily extend to online media.
  • Ownership of a piece of music as a consumer does not extend your right to use that music as a part of online content on behalf of the university.
  • If you need music, the Office of Marketing and Communication can recommend stock music media sources where music and copyrights can be purchased on demand.

Video

  • Follow university practices on privacy. Private events require a written release signed by subjects who have been recorded. Public events do not require a signed release.
  • Written permission for video recording and online use of that video should be obtained from non-university speakers recorded at university-sponsored events. Typically, such permission is included in speaking arrangement negotiations. 
  • Do not use music protected by copyright in content delivered from university-sponsored accounts unless you have written permission from the copyright owner. Please note that such permissions are typically accompanied by royalty payments of some sort.
  • If you do have permission, make sure it includes distribution in online media. Permission to use copyrighted video or film footage in one media — such as broadcast — does not necessarily extend to online media.
  • Ownership of a consumer-packaged film or video does not extend your right to use that music as a part of online content on behalf of the university.
  • If you need video to accompany a particular piece, the Office of Marketing and Communication can recommend video footage sources where music and copyrights can be purchased on demand.


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