Series

Box

Tape

Date

Title / Contents

5-1-2

1

1

3/17/1986

Campaign Luncheon at Chez Doulet in Oconto, WI

5-1-2

1

2

4/28/1986

Bill Duke Show - Plain Talk "State Issues" with Tommy Thompson (WYOU-TV Madison)

5-1-2

1

3

5/22/1986

“Tommy Thompson The Movie” extended campaign commercial; produced by Lebrecht & Ritenour (6:26 min) [BETAMAX format]

5-1-2

1

4

5/1986

Tommy Thompson for WI #1: Raw footage and outtakes for “Tommy Thompson The Movie” [U-MATIC format]

5-1-2

1

5

5/1986

Tommy Thompson for WI #2: Raw footage and outtakes for “Tommy Thompson The Movie” [U-MATIC format]

5-1-2

1

6

5/1986

Tommy Thompson for WI #3: Raw footage and outtakes for “Tommy Thompson The Movie” [U-MATIC format]

5-1-2

2

1

6/30/1986

“Tommy Thompson The Movie” extended campaign commercial; produced by Lebrecht & Ritenour (6:26 min) [U-MATIC format] [Segment 1]
“Tommy Thompson for Governor” campaign commercial VT#2448-36; produced by Lebrecht & Ritenour (30 seconds) [U-MATIC format] [Segment 2]

5-1-2

30

1

7/4/1986

"Choices," produced by Council of Small Business Executives (COSBE) (16:30 min)*

5-1-2

30

2

7/22/1986

Political Focus Group meeting in Green Bay, WI*

5-1-2

2

2

1986

Four 30-second campaign spots on Welfare, Economy, Taxes & Spending, and Family [Segment 1]
Focus group of citizens discussing campaign issues [Segment 2]†

5-1-2

2

3

1986

Rough cuts of 30-second campaign commercials

5-1-2

2

4

1986

Mock press conference on campaign issues

5-1-2

2

5

1986

Mock press conference on campaign issues

5-1-2

30

3

1986

Thompson / Earl Debate; hosted by League of Women Voters, Madison, WI*

5-1-2

30

4

1986

For the Record, featuring candidate Tommy Thompson (WISC Channel 3 Madison)*

Series

Box

Tape

Date

Title / Contents

5-1-2

2

6

1/5/1987

Inauguration Day footage (Dub) (Wisconsin Public Television)

5-1-2

2

7

1/12/1987

AMC Press Conference in Kenosha, WI (30 min)

5-1-2

3

1

2/1987

Drunk Driving Public Service Announcements (PSAs); produced by ATS-CLE State Bar of Wisconsin

5-1-2

3

2

2/1987

“Constitutional Minutes”; produced by ATS-CLE State Bar of Wisconsin

5-1-2

3

3

3/14/1987

ALEC Midwest Economic Summit (WMVS-TV)

5-1-2

3

4

5/1/1987   

The Wisconsin Magazine program #1328 about Governor Thompson (Dub from Master) Host: Dave Iverson; Producer: Mark Weller (57:46 min) 

5-1-2

3

5

7/26/1987

National Governor’s Conference (NGC) Live Call-in Program (C-SPAN)

5-1-2

3

6

9/1/1987

TV Interview in Racine with Jim Meyers of Robert W. Baird Company (aired in Racine and Kenosha)

5-1-2

3

7

11/25/1987

Report on Learnfare in Wisconsin (CNN) [U-MATIC format]

5-1-2

3

8

1987

“West Bend Welcomes Ronald Reagan;” produced by the West Bend Chamber of Commerce

Series

Box

Tape

Date

Title / Contents

5-1-2

3

9

2/3/1988

Council of Great Lakes Governors News Conference (54:00 min)

5-1-2

3

10

2/16/1988 

Primetime Wisconsin: 216 Arts Board Awards (29:40 min)

5-1-2

3

11

4/25/1988 – 5/1/1988

Trade Mission to Israel

5-1-2

3

12

6/24/1988 

“Governor News Bytes” about Drunk Driving penalties; produced by WI Dept. of Transportation

5-1-2

30

5

6/28/1988

Governor Thompson Thank You Party in Kenosha, WI; produced by Creative Professionals, Inc. (30 min)*

5-1-2

3

13

7/24/1988 – 7/25/1988

State Government in Western Wisconsin: Governor Thompson’s Visit; produced by UW-River Falls

5-1-2

4

1

7/29/1988

State Government in Western Wisconsin: Cabinet Meeting and Press Conference; produced by UW-River Falls

5-1-2

30

6

7/29/1988

State Government in Western Wisconsin: Governor's visit to Ashley Furniture*

5-1-2

4

2

9/2/1988

“Wisconsin Lottery” produced by McDonald Davis and Associates; Thompson/PSA version 1&2; RWV #3875 (30 seconds)

5-1-2

4

3

9/18/1988

The High Ground: Wisconsin Vietnam Veterans Memorial Dedication (1 hour, 40 min)

5-1-2

4

4

9/1988

Habitat for Humanity event (WISN Channel 12 Milwaukee)

5-1-2

30

7

10/10/1988

Columbus Day Banquet hosted by Italian American Society of Kenosha, WI*

5-1-2

4

5

1988

Governor Thompson Video: HVS Productions
Press Conference promoting Business and Tourism [Segment 1]
Taped Message in Governor’s Office [Segment 2]
State Republican Party Annual Convention [Segment 3]
Western Wisconsin Week [Segment 4]
Fishing Season Opener Interview [Segment 5]
Fishing on Lake Michigan [Segment 6]

5-1-2

4

6

1988

Forward Wisconsin “Success” (15:50 min.) produced by Midland Video Productions, Inc.

5-1-2

4

7

1988

Governor’s Conference on Small Business (15:25 min.) produced by ANR Pipeline Company

5-1-2

4

8

1988

Fire Hazard State of Emergency Public Service Announcements (PSAs) (30 seconds & 10 seconds) 

5-1-2

4

9

1988

Republican Party of Wisconsin “Foundations of Victory” (7:50 min)

5-1-2

4

10

1988

Five 10-second TV spots for the Wisconsin Lottery; produced by Concept Productions

5-1-2

4

11

1988

Press Conference at Geneva National Golf Club

5-1-2

35

1

1988

Kenosha Chrysler plant security guards wage increase demands (WISN-TV)

5-1-2

4

12

1988

Wisconsin Forest Products Week Video News Release (Rough Draft); produced by Wisconsin DNR

Series

Box

Tape

Date

Title / Contents

5-1-2

4

13

1/25/1989 

State of the State Address (Wisconsin Public Television)

5-1-2

4

14

4/10/1989

Racine Correctional Institution press conference and groundbreaking

5-1-2

5

1

4/28/1989 

Arbor Day/Forest Productions Week Celebration at the State Capitol; produced by Wisconsin DNR

5-1-2

5

2

5/4/1989

Report on Spearfishing (WISC Channel 3 Madison News at 10pm)

5-1-2

5

3

5/5/1989

Governor’s Press Conference on Spearfishing

5-1-2

5

4

5/14/1989 - 5/20/1989

Wisconsin Association of Nursing Homes “Nursing Homes Week”

5-1-2

5

5

5/31/1989

“The Great Lakes Protection Fund” – Governor’s Address to Gubernatorial Association for Great Lakes Research at UW-Madison

5-1-2

5

6

6/2/1989

“Chippewa Treaty Rights” – segments of speeches by Governor Thompson and DNR Secretary C.D. Besadny to the Wisconsin Conservation Congress

5-1-2

5

7

6/12/1989

Harry Smith’s interview of Governors Tommy Thompson and Rudy Perpich from Alliance for Acid Rain Control (CBS This Morning)

5-1-2

5

8

7/23/1989 – 7/29/1989

Northeast Wisconsin Week: Complete DNR Field Tapes 1-11 (Super Long Play Speed with Time Code Window)

5-1-2

5

9

7/26/1989 – 7/29/1989

Governor’s Visit to Manitowoc; produced by DCR Studios (Dub copy) (1 hour, 10 min.)

Series

Box

Tape

Date

Title / Contents

5-1-2

5

10

9/14/1989

NBC Today Show After 8 segment: Interview with Governor Thompson about Two-Tiered Welfare (Dub) (9:00 min)

5-1-2

5

11

9/20/1989

President Bush meeting with Governor Thompson and Wisconsin Volunteers (White House Television) (Dub)

5-1-2

5

12

10/1989 

“Video Review of Governor Thompson’s Day at Ice Age Trail;” produced by Gungor Productions

5-1-2

5

13

10/30/1989

Inauguration of Amtrak Hiawatha Service between Milwaukee and Chicago; produced by WI Dept. of Transportation

5-1-2

30

8

10/30/1989

Inauguration of Amtrak Hiawatha Service between Milwaukee and Chicago*

5-1-2

5

14

11/21/1989 

TV coverage of News Conference in Milwaukee (Dub)
Channel 4 at 6:00pm [Segment 1]
Channel 12 at 6:00pm [Segment 2]
Channel 18 at 9:00pm [Segment 3]
Channel 6 at 10:00pm [Segment 4]
Channel 4 at 10:00pm [Segment 5]

5-1-2

34

7

12/5/1989

Political Focus Group in Appleton, WI (2 hours)**†

5-1-2

30

9

1989

Wisconsin Lottery - How to Play Megabucks Commercials; produced by Pro Video

5-1-2

6

1

1989

Habitat for Humanity Work Project with Jimmy Carter

5-1-2

6

2

1989

Governor’s Awards in Support of the Arts

5-1-2

6

3

1989

“The Lower Wisconsin State Riverway;” produced by Wisconsin DNR, A-271 (25 min)

5-1-2

34

8

ca. 1989

Focus Group on Election Issues - Milwaukee (City)(1 hour, 48 min.)**†

5-1-2

34

9

ca. 1989

Focus Group on Election Issues - Milwaukee (Suburbs)(1 hour, 46 min.)**†

5-1-2

34

10

ca. 1989

Focus Group on Election Issues - Racine (Parts I & II)(2 hours, 19 min.)**†

Series

Box

Tape

Date

Title / Contents

5-1-2

6

4

1/16/1990

TV News reports on Learnfare in Wisconsin (No sound on tape):
NBC Nightly News [Segment 1]
CBS Evening News [Segment 2]

5-1-2

6

5

1/30/1990 

State of the State Address

5-1-2

6

6

2/12/1990 

Governor’s Visit to Southwest Wisconsin Technical College (SWTC) in Fennimore, WI

5-1-2

6

7

2/21/1990

High Speed Train News reports:
WISC Channel 3 (Madison) [Segment 1]
WMTV Channel 15 (Madison) [Segment 2]
WKOW Channel 27 (Madison) [Segment 3]

5-1-2

6

8

3/22/1990

WMVS-TV Business of Wisconsin Program #1220, “State of Business in the State” hosted by Helen Barnhill with guest Governor Tommy Thompson

5-1-2

6

9

3/29/1990

CBS News 48 Hours: “Stuck on Welfare”

5-1-2

6

10

4/9/1990

Smith & Company Program #528: “Learnfare;” produced by WMVS Channel 10/36 (Milwaukee) (30 min)

5-1-2

6

11

4/24/1990

White House event with President Bush, Governor Thompson, Senator Bob Kasten, and the Wisconsin Badgers Ice Hockey Team NCAA Champions

5-1-2

30

10

4/25/1990

Focus Group campaign spot analysis -- First Session Overlay; conducted by Tarrance & Associates and Decision Labs, Ltd. (12:41 min) [poor sound quality]*†

5-1-2

30

11

4/25/1990

Focus Group campaign spot analysis -- First Session Discussion; conducted by Tarrance & Associates and Decision Labs, Ltd. (54:12 min) [poor sound quality]*†

5-1-2

30

12

4/25/1990

Focus Group campaign spot analysis -- Second Session Overlay; conducted by Tarrance & Associates and Decision Labs, Ltd. (8:47 min) [poor sound quality]*†

5-1-2

30

13

4/25/1990

Focus Group campaign spot analysis -- Second Session Discussion; conducted by Tarrance & Associates and Decision Labs, Ltd. (54:11 min) [poor sound quality]*†

Series

Box

Tape

Date

Title / Contents

5-1-2

30

14

4/26/1990

Four (4) 30-second TV campaign spots produced by Robert Goodman Agency:*
#303 "Zones" [Segment 1]
#306 "Cheers" [Segment 2]
#304 "Likes Best [Segment 3]
#305 "Views" [Segment 4]

5-1-2

31

1

TV campaign spots, produced by Robert Goodman Agency:*
Four (4) 30-second campaign spots, 4/26/1990 [Segment 1]
Six (6) 30-second campaign spots, 8/17/1990 [Segment 2]

5-1-2

31

2

5/24/1990

Governor Thompson appearing with Vice-President Quayle at Wausau West High School*

5-1-2

6

12

TV programs about Learnfare:
Wisconsin Week, featuring Secretary Goodrich, 6/9/1990 [Segment 1]
Oprah Winfrey Show, featuring Diane Waller, 6/11/1990 [Segment 2]

5-1-2

31

3

6/7/1990

Milwaukee TV news coverage of President Bush's visit to support Thompson campaign:*
WTMJ Channel 4 [Segment 1]
WISN Channel 12 [Segment 2]
WITI Channel 6 [Segment 3]

5-1-2

31

4

6/7/1990

President Bush's visit to support Thompson campaign - raw footage*

5-1-2

6

13

6/28/1990

Governor Thompson reviewing the Wisconsin National Guard at Fort McCoy; HVS Productions (Dub)

5-1-2

35

2

6/1990

Main Street Program Induction -- Marshfield, WI

5-1-2

31

5

8/14/1990

Smith & Company Program: Campaign analysis with Zeppos and Murphy; produced by WMVS Channel 10 (Milwaukee)*

5-1-2

6

14

8/25/1990

Turtle-Flambeau Flowage Dedication

Series

Box

Tape

Date

Title / Contents

5-1-2

7

1

9/3/1990

BBC’s Public Eye: “Child Maintenance” episode on child support in Wisconsin

5-1-2

31

6

9/12/1990

Thompson / Loftus Debate; hosted by Public Expenditure Survey of Wisconsin:*
WMVS Channel 10 coverage of entire debate (1 hour) [Segment 1]
WTMJ Channel 4 coverage at 10pm [Segment 2]
WISN Channel 12 coverage at 10pm [Segment 3]
WITI Channel 6 coverage at 10pm [Segment 4]

5-1-2

31

7

Milwaukee news coverage of Thompson appearances:*
Black Voter Rally, 9/30/1990 (WTMJ Channel 4 Milwaukee) [Segment 1]
Hispanic Voter Rally, 10/2/1990 (WITI Channel 6 Milwaukee) [Segment 2]

5-1-2

7

2

9/1990

Arnold Schwarzenegger’s visit to promote Youth Fitness

5-1-2

31

8

10/8/1990

Smith & Company Program #616: Campaign analysis with Zeppos and Murphy; produced by WMVS Channel 10/36 (Milwaukee) (30 min)*

5-1-2

7

3

10/28/1990

This Week featuring Governor Thompson (WISN Channel 12 Milwaukee)

5-1-2

7

4

11/3/1990

“Tommy Thompson’s Whistle Stop Tour of 1990;” produced by Keepsake Video

5-1-2

7

5

11/6/1990

Milwaukee TV News coverage of Election Night (WISN Channel 12 and WTMJ Channel 4)

5-1-2

7

6

1990

“Wisconsin: The Best is Yet to Come” campaign commercial

5-1-2

31

9

1990

“Wisconsin: The Best is Yet to Come” campaign commercial and song; produced by HVS Video Productions*

5-1-2

7

7

1990

Diploma Endorsement “Measuring-Up” by the Janesville School District; produced by Videogenics

Series

Box

Tape

Date

Title / Contents

5-1-2

7

8

2/3/1991

Call-In program on International Trade at the National Governors’ Association (NGA) mid-winter meeting (C-SPAN)

5-1-2

35

3

2/20/1991

3rd Annual Legislative Health and Fitness Day at State Capitol

5-1-2

7

9

4/12/1991

USA Exports: Opening Remarks

5-1-2

35

4

4/23/1991

Governor Tommy Thompson Viewer Call-in Program (C-SPAN)

5-1-2

7

10

5/18/1991 

Spring Quarter Commencement Exercises at Milwaukee School of Engineering (MSOE) (1 hour, 48:30 min); produced by Academic Media Services

5-1-2 

7

11

5/18/1991

Milwaukee School of Engineering (MSOE) Spring Quarter Commencement

5-1-2

7

12

6/24/1991

Wisconsin Public Television (WPT) McNeil-Lehrer News Hour: “Carrots and Sticks”

5-1-2

35

5

7/1991

"River Days" Thompson at River Crossing/Dewey House/Meeting with Chicago Bears

5-1-2

7

13

8/29/1991

Thomas Jefferson Freedom Award Ceremony in Seattle, WA (25 min)

5-1-2

7

14

9/30/1991 – 10/01/1991 

Report on US/Japan Business Conference (WISC Channel 3 Madison)

5-1-2

35

6

10/10/1991

"Capital Gains" -- Business success report

5-1-2

8

1

11/1991

“Governor Thompson’s 50^th Birthday Tribute”

5-1-2

8

2

1991

“Can The Garbage Habit;” produced by Wisconsin DNR, A-406 (13:15 min)

5-1-2

31

10

1991

For the Record: Governor's Budget (WISC Channel 3 Madison) (28:57 min)*

Series

Box

Tape

Date

Title / Contents

5-1-2

31

11

2/21/1992

Focus Group in Green Bay; sponsored by Republican Party of WI (2 hours, 3 min)*†

5-1-2

31

12

3/11/1992

Governor's speech at Wisconsin Realtors Association (WRA) meeting*

5-1-2

35

8

3/17/1992

"Inside Opinion" -- Interview with Gov. Thompson and Gov. Wilder (CNBC)

5-1-2

8

3

5/4/1992

Governor’s Introduction at the Joint Public Information System event at City of Madison Fire Department (33 min)

5-1-2

8

4

5/1992

Governor’s Fitness Fair at the State Capitol [U-MATIC format]

5-1-2

8

5

6/6/1992

State Republican Party Convention Banquet with former Governor Lee Dreyfus (40 min)

5-1-2

8

6

6/8/1992 

NBC’s Tonight Show with Jay Leno

5-1-2

31

13

6/11/1992

Sanity Check Focus Group in Milwaukee's Inner City; conducted by Chamberlain Research Consultants (2 hours)*†

5-1-2

31

14

6/15/1992

Sanity Check Focus Group in Janesville, WI;  conducted by Chamberlain Research Consultants (2 hours)*†

5-1-2

32

1

6/1992

5-1-2

32

2

6/1992

Sanity Check Focus Group in Appleton, WI; conducted by Chamberlain Research Consultants (2 hours)*†

5-1-2

32

3

6/1992

Sanity Check Focus Group in Milwaukee's Suburbs; conducted by Chamberlain Research Consultants (2 hours)*†

5-1-2

8

7

8/2/1992

National Governors’ Association (NGA) Annual Conference (C-SPAN) (10 min)

5-1-2

32

4

8/18/1992

Governor Thompson's speech at Republican National Convention (dub from television)*

5-1-2

8

8

9/1992

Press Conference with Mayor Norquist and Dr. Louis Sullivan unveiling new Mammograph Van

5-1-2

8

9

10/1992

We The People – “Vote November 3” Primary Election Public Service Announcement (PSA); produced by Wood Communications Group

5-1-2

8

10

11/1992

DPDA-T92-301 “Beautiful World” Public Service Announcement (PSA) featuring Sue Ann Thompson; produced by Dept. of Health and Social Services (30 seconds)

5-1-2

8

11

12/6/1992

“Let’s Talk Sports” show; produced by Wisconsin Sports Authority, Inc

5-1-2

8

12

12/1992

Trade Mission to Mexico

5-1-2

35

7

12/1992

"A Question of Judgment" -- News report on drunk driving sentencing (WTMJ Channel 4 Milwaukee)

5-1-2

8

13

1992

President Bush’s Press Conference announcing Welfare Reform Waivers for Wisconsin (CNN)

5-1-2

8

14

1992

Wisconsin Schools Special (WMTV) [Segment 1]
This Week with David Brinkley: report on Welfare Reform (ABC-TV) [Segment 2]

5-1-2

35

9

1992

News coverage of Madison Convention Center plan and state gambling bill (WISC Channel 3 Madison)

5-1-2

9

1

1992

“Illegal Refuse Dumping” Public Service Announcements (PSA); produced by Wisconsin DNR:
Cut #1 (30 seconds) [Segment 1]
Cut #2 (10 seconds) [Segment 2]

Series

Box

Tape

Date

Title / Contents

5-1-2

9

2

1992-1993

Governor Tommy Thompson: “Majority G.O.P.”; produced by Stephen Clouse & Associates; authorized and paid for by Republican Party of Wisconsin (archives copy was gift from Taylor Electric; Mequon, WI)

5-1-2

9

3

1992-1993

The Tech Prep Connection: Learning Earning and Living; produced by Tech Prep Wisconsin

5-1-2

9

4

2/2/1993

Report on welfare reform (NBC Nightly News)

5-1-2

9

5

4/1993

Governor’s Thank You Address to California Republicans for Reagan Freedom Fighter Award

5-1-2

9

6

4/1993

Governor’s Thank You Address to California Republicans for Reagan Freedom Fighter Award [BETACAMSP format]

5-1-2

9

7

5/4/1993

Wisconsin Manufacturing & Commerce’s Thompson Ads in support of Property Tax Freeze; produced by RYP Filmworks Cramer Krasselt (RYP0429935):
ZKCM-6302 “Disgusted” (60 seconds) [Segment 1]
ZKCM-3301 “Raise” (30 seconds) [Segment 2]
ZKCM-3302 “Rate” (30 seconds) [Segment 3]
ZKCM-3303 “Farm” (30 seconds) [Segment 4]
ZKCM-3304 “Freeze” (30 seconds) [Segment 5]
ZKCM-6301 “Disgusted” with female voiceover (60 seconds) [Segment 6]

5-1-2

9

8

6/1/1993

We The People - Property Tax Rate Freeze TV commercials

5-1-2

32

5

6/1/1993

Republican Neighborhood Meeting; produced by Republican Exchange Satellite Network*

5-1-2

9

9

X-2000 Train’s visit to Wisconsin (WITI Channel 6 Milwaukee)
6pm Newscast, 6/28/1993 [Segment 1]
10pm Newscast, 6/28/1993 [Segment 2]
Wake Up News, 6/29,1993 [Segment 3]
6pm Newscast, 6/29/1993 [Segment 4]

5-1-2

9

10

7/18/1993

“Sunday Night” interview with Tommy Thompson (WTMJ Channel 4 Milwaukee)

5-1-2

35

10

7/1993

"Flood Aid" Fundraiser; sponsored by American Red Cross (Wisconsin Public Television)

5-1-2

9

11

8/5/1993 

Thompson and Governor Numata of Chiba Prefecture at the Wisconsin State Fair (WISN Channel 12 Milwaukee)

Series

Box

Tape

Date

Title / Contents

5-1-2

9

12

8/1993

Japanese language documentary on trade mission to Wisconsin, including speeches from Governors Thompson and Numata at the Wisconsin State Fair

5-1-2

9

13

9/3/1993

Both Sides with Jessie Jackson: Debate on North American Free Trade Agreement (NAFTA) (no sound)

5-1-2

35

11

9/20/1993

Smith & Company program:  Interview with Gov. Thompson (Milwaukee Public Television)

5-1-2

10

1

9/21/1993

C-SPAN Viewer Call-in Program about North American Free Trade Agreement (NAFTA)

5-1-2

35

12

9/1993

Wisconsin Fights Back -- Flood documentary

5-1-2

10

2

10/1993

Discover Snowmobiling / Governor on Snowmobiling -- Two 30-second TV/Radio Public Service Announcements (PSAs); produced by Wisconsin DNR

5-1-2

10

3

11/4/1993

NAFTA Debate sponsored by U.S. News and World Report (CNBC)

5-1-2

10

4

11/1993

American Agenda: segment on Welfare Reform (ABC News)

5-1-2

10

5

12/17/1993 

Wisconsin Foundation for the Arts: “1993 Governor’s Awards;” produced by RW Video, #7716 (28:57 min)

5-1-2

10

6

12/1993

Editorial about Trade Mission to Asia (WISC Channel 3 Madison)

5-1-2

10

7

12/1993

“Reduction Deduction” Holiday Waste Reduction Public Service Announcement (PSA); produced by Wisconsin DNR (30 seconds)

5-1-2

10

8

1993

Outdoor Wisconsin: Deer Hunt ‘93

5-1-2

10

9

1993

Pro-NAFTA Video produced by USA NAFTA/Wisconsin Jobs (16:30 min)

5-1-2

10

10

1993

Interview with Governor Thompson about NAFTA (C-SPAN)

5-1-2

10

11

1993

Landfill Bans Public Service Announcements (PSA); produced by Wisconsin DNR:
30-second spot [Segment 1]
10-second spot [Segment 2]

Series

Box

Tape

Date

Title / Contents

5-1-2

11

1

1/1994 

Republican Neighborhood Meeting: “The Truth About The Clinton Health Care Plan” (1 hour, 32:09 min)

5-1-2

11

2

2/17/1994

Governor Thompson Receives Tempo Mentor Award at Pfister Hotel; Milwaukee, WI; produced by HVS

5-1-2

11

3

3/25/1994 

Interview with Governor Thompson on Property Tax Plan and recent Legislative session (Wisconsin Public Television)

5-1-2

11

4

4/7/1994

Thompson and Fond du Lac County: “Work not Welfare” Program

5-1-2

11

5

4/25/1994

Property Tax Relief Signing Ceremony in Governor’s Conference Room at State Capitol; produced by BWM Productions [BETACAMSP format]

5-1-2

11

6

5/6/1994

Walter Cronkite program on Welfare Reform (PBS)

5-1-2

11

7

5/13/1994

Coretta Scott King Introductory Speech at Milwaukee Community Event; produced by Midland Video Productions (Window Dub)

5-1-2

11

8

5/29/1994

Late Edition with Wolf Blitzer: “Welfare Reform” episode with Gov. Tommy Thompson, Del. Eleanor Holmes Norton, and Cheryl Williams (CNN)

5-1-2

11

9

5/1994

Republican Exchange Satellite Network: Republican Neighborhood Meeting on Welfare Reform (30 min)

5-1-2

11

10

6/14/1994

Report on Clinton Welfare Plan (CBS Evening News)

5-1-2

32

6

6/16/1994

Milwaukee Focus Group Overlay & Discussion; conducted by The Tarrance Group*†

5-1-2

11

11

6/24/1994

Report on Blatnick Bridge Dedication (Channel 39 News)

5-1-2

11

12

Report on Two-tier Welfare Program, 6/30/1994 (WMTV Channel 15 Madison) [Segment 1]
Report on Two-tier Welfare Program, 6/30/1994 (WISC Channel 3 Madison) [Segment 2]
Report on Federal Welfare Waivers, 8/1995 (WISC Channel 3 Madison) [Segment 3]

5-1-2

11

13

7/5/1994

State of Wisconsin Telecommunications Bill: Signing Ceremony and Press Conference (32 min)

5-1-2

12

1

7/5/1994

State of Wisconsin Telecommunications Bill: News Coverage of Signing Ceremony & Press Conference (6 min)

5-1-2

12

2

7/19/1994

Viewer Call-In Program (C-SPAN)

Series

Box

Tape

Date

Title / Contents

5-1-2

12

3

9/22/1994

GOP-TV Rising Tide: Interview with Governor Thompson and Viewer Call-In

5-1-2

12

4

10/7/1994

Second Gubernatorial Debate in Green Bay, WI (Wisconsin Public Television)

5-1-2

12

5

11/21/1994 

Speech by Steve Forbes at Republican Governors Association (RGA) Meeting

5-1-2

32

7

11/23/1994

Thompson for Governor "Thompson Reel" - compilation of TV campaign advertisements; produced by The Goodman Group*

5-1-2

12

6

12/5/1994 

CNN-TV’s Moneyline: Governor Tommy Thompson (6:09 min)

5-1-2

12

7

12/9/1994

Report on Republicans and welfare reform (ABC World News Tonight)

5-1-2

12

8

1994

MARC ‘94 Wisconsin Preview; produced by Discover Wisconsin Productions, Inc.

5-1-2

12

9

1994

Amtrak news coverage:
NBC Today Show: Metroliner Anniversary [Segment 1]
CBS Evening News: Eye on America [Segment 2]

5-1-2

12

10

1994

National Governors’ Association (NGA) Breast Cancer Awareness Campaign; produced by Centers for Disease Control and Prevention and the American Cancer Society (15:33 min)

5-1-2

12

11

1994

“Hats off to Chappie!” Fundraiser Party video invitation

5-1-2

12

12

1994

Governor’s Awards in Support of the Arts (28:57 min)

5-1-2

12

13

1994

“The Dells;” produced by Wisconsin DNR, A-354 (3 min)

5-1-2

32

8

1994

Skills for the Future: Wisconsin Youth Apprenticeship; produced by WI Dept. of Industry, Labor, and Human Relations (DILHR)

5-1-2

34

11

1994

"Governor Thompson For Wisconsin" -- campaign video and interview (19:30 min)**

5-1-2

34

12

1994

National Policy Forum on Welfare Reform -- "Listening to America"**

Series

Box

Tape

Date

Title / Contents

5-1-2

13

1

1/3/1995

Inaugural Address (WMTV Channel 15 Madison)

5-1-2

13

2

1/3/1995

Inaugural Address (Wisconsin Public Television)

5-1-2

13

3

1/12/1995

GOP-TV’s Rising Tide: “Unfunded Mandates” (60 min)

5-1-2

13

4

1/13/1995 

ABC World News Tonight: report on welfare reform

5-1-2

13

5

1/19/1995

GOP-TV’s Rising Tide: “Welfare Reform/Unfunded Mandates” (60 min) 

5-1-2

13

6

1/29/1995 

CBS-TV’s Face the Nation: segment on Welfare Reform, featuring Thompson, Shalala, and Shaw

5-1-2

13

7

Late Edition: report on Welfare, 1/29/1995 (CNN) [Segment 1]
Report on Welfare, 2/2/1995 (CBS Evening News) [Segment 2]

5-1-2

13

8

2/2/1995

GOP-TV’s Rising Tide: “New Partnership” (60 min) 

5-1-2

13

9

2/8/1995

Report about possible Thompson presidential bid (WMTV Channel 15 Madison)

5-1-2

13

10

2/19/1995 

Sunday Night with Mike Gousha; guest: John Benson, DPI (WTMJ Channel 4 Milwaukee)

5-1-2

13

11

2/21/1995

NBC’s Dateline: segment on welfare reform

5-1-2

13

12

2/26/1995

Sunday Night with Mike Gousha; guest: Governor Thompson (WTMJ Channel 4 Milwaukee)

5-1-2

14

1

2/28/1995

Interview with Sue Ann Thompson (WISN Channel 12 Milwaukee 10pm News)

5-1-2

14

2

2/28/1995

Interview with Sue Ann Thompson (WTMJ Channel 4 Milwaukee 10pm News)

Series

Box

Tape

Date

Title / Contents

5-1-2

14

3

3/23/1995

GOP-TV’s Rising Tide: “Keeping our Promises: Budget and Welfare Reform” (60 min)

5-1-2

14

4

5/20/1995

R.M. Leadership Conference in Green Bay, WI; produced by Discover Wisconsin Productions, Inc.

5-1-2

14

5

6/10/1995

Report on Thompson’s announcement at State GOP Convention at Paper Valley Hotel in Appleton not to run for President in 1996 (WTMJ Channel 4 Milwaukee)

5-1-2

14

6

6/10/1995 

Report on Thompson’s announcement at State GOP Convention not to run for President in 1996 (WLUK-TV Green Bay)

5-1-2

14

7

6/10/1995

Report on Thompson’s announcement at State GOP Convention not to run for President in 1996 (WFRV Channel 5 Green Bay)

5-1-2

14

8

6/10/1995

Report on Thompson’s announcement at State GOP Convention not to run for President in 1996, including a Live Interview with the Governor (WITI Channel 6 Milwaukee)

5-1-2

15

1

7/25/1995

Wood Communications Group Fighting Hunger: “Gov. Thompson Characterizes Hunger;” MEG#8605 (30 seconds)

5-1-2

15

2

Thompson signs Budget Bill and School Choice at Messmer High School, 7/26/1995 (WISN Channel 12 News Milwaukee) [Segment 1]
C-SPAN: United We Stand in Dallas, TX, 8/12/1995 [Segment 2]

5-1-2

15

3

7/29/1995

Quest for America’s Best: QVC’s 50/50 Tour Wisconsin

5-1-2

15

4

8/3/1995

GOP-TV’s Rising Tide: “National Governor’s Association” (60 min)

Series

Box

Tape

Date

Title / Contents

5-1-2

15

5

8/8/1995

Wood Communications Group Fighting Hunger: “Gov. Thompson Characterizes Hunger;” MEG#8620 (30 seconds)

5-1-2

15

6

8/10/1995

TV News Editorial on W-2 program (WISC Channel 3 Madison)

5-1-2

15

7

9/2/1995

Report on School Choice in Milwaukee (CBS Evening News)

5-1-2

15

8

11/16/1995

GOP-TV’s Rising Tide:  “Budget Showdown” Guests: Senator John Ashcroft and Governor Tommy Thompson (60 min)

5-1-2

15

9

11/1995

Crossfire: segment on W-2 program (CNN) [Segment 1] 
Republican Governor’s Association (RGA) Annual Meeting [Segment 2] 
Report on W-2 program (CBS This Morning) [Segment 3] 

5-1-2

15

10

12/3/1995

Russ Darrow Group’s 30^th Anniversary (37 min)

5-1-2

15

11

12/5/1995

Press Conference in Washington D.C. on Education reform

5-1-2

15

12

12/31/1995 - 1/1/1996

For the Record: “1995 Year in Review” (WISC Channel 3 Madison) (28:57 min)

5-1-2

16

1

1995 

Stadium Scorecard:  Reporter Duane Pohlman’s coverage of stadium financing vote (WTMJ Channel 4 Milwaukee)

5-1-2

16

2

1995

Wisconsin State Fair: Governor’s Blue Ribbon Auction; produced by Best Pictures (22 min)

5-1-2

16

3

1995

Capitol City Sunday TV Program (Featuring Governor’s Press Secretary Kevin Keane)

5-1-2

16

4

1995

NBC’s Dateline: report on Welfare Reform in Wisconsin

5-1-2

16

5

1995 

For the Record: Interview with Press Secretary Kevin Keane [Segment 1]
NBC Today Show: Interview with Governor Tommy Thompson and Governor Howard Dean on welfare reform and Contract With America [Segment 2]
Report on possibility of Thompson presidential run (WMTV Channel 15 News Update) [Segment 3]

5-1-2

16

6

1995

CBS News 48 Hours: “The Rage over Welfare”

Series

Box

Tape

Date

Title / Contents

5-1-2

16

7

1/6/1996

News coverage of Governor Thompson’s Cavalcade in Des Moines, IA:
NBC Channel 13 News at 5pm [Segment 1]
NBC Channel 13 News at 10pm [Segment 2]
ABC Channel 5 News at 10pm [Segment 3]
CBS Channel 8 News at 5pm [Segment 4]
CBS Channel 8 News at 10pm [Segment 5]

5-1-2

16

8

1/8/1996

CNN’s Crossfire: “Dole on a Roll” with Don Fowler and Gov. Tommy Thompson (transcript enclosed)

5-1-2

16

9

1/30/1996

State of the State Address 

5-1-2

16

10

2/3/1996 – 2/4/1996

South African Embassy welcomes the National Governor’s Association, 2/3/1996 (37 min) [Segment 1]
C-SPAN Interview with Governors Tommy Thompson and Bob Miller, 2/4/1996 (2 min) [Segment 2]

5-1-2

16

11

2/6/1996

Report on 1996 presidential election (WTMJ Channel 4 Milwaukee)

5-1-2

16

12

2/8/1996

GOP-TV’s Rising Tide:  “NGA” Guest: Governor Tommy Thompson (60 min)

5-1-2

17

1

2/20/1996

News Hour with Jim Lehrer: report on Welfare Reform in Wisconsin (PBS)

5-1-2

17

2

3/18/1996 

Conference on Agriculture at UW-Oshkosh; produced by D. Freshner at University Relations (52 min)

5-1-2

17

3

3/18/1996 

UW-Oshkosh Chancellor John Kerrigan interviews Governor Thompson about “Agriculture/Education/Athletics/Being Irish ...”  Produced by D. Freshner at University Relations (12:30 min)

5-1-2

17

4

3/1996

NBC Today Show: report on Education Summit

5-1-2

17

5

4/10/1996 

DNR Reorganization External Presentation; A-564; produced by Wisconsin DNR (5:40 min)

5-1-2

17

6

4/25/1996 

GOP-TV’s Rising Tide:  “Welfare Reform” Guest: Governor Tommy Thompson (60 min)

5-1-2

32

9

4/1996

Skills for the Future: School to Work Wisconsin; produced by WI Dept. of Industry, Labor, and Human Relations (DILHR) (9 mins)*

5-1-2

17

7

5/3/1996

Dedication of the Governor Tommy G. Thompson State Fishing Hatchery in Spooner, WI; A-588; produced by Wisconsin DNR

Series

Box

Tape

Date

Title / Contents

5-1-2

17

8

5/17/1996

Green and Profitable Printing – Wisconsin Segment; UWEX-CE Satellite Videoconference (60 min) 

5-1-2

17

9

5/17/1996

Green and Profitable Printing – National Segment; UWEX-CE Satellite Videoconference (120 min) 

5-1-2

17

10

5/28/1996

Republican Governors’ Association (RGA) Press Conference (Edited Version)

5-1-2

17

11

5/29/1996 

National Press Club: Thompson and Welfare Reform

5-1-2

18

1

6/2/1996

Interview with Governor Tommy Thompson (C-SPAN)

5-1-2

18

2

6/4/1996 

Washington Review Special Report from Madison, Wisconsin:  The Devolution of Federal Authority to the States

5-1-2

18

3

7/28/1996

BET News Lead Story: Interview with Governor Thompson about Federal Welfare Reform Bill

5-1-2

18

4

8/13/1996

Republican National Convention Session 3 (Tape 1 of 2) 

5-1-2

18

5

8/13/1996

Republican National Convention Session 3 (Tape 2 of 2) 

5-1-2

18

6

10/3/1996 

Milwaukee TV News coverage of new Ameritech-funded UW On-Line Application process demonstrated at Riverside High School:
WISN Channel 12 [Segment 1]
WTMJ Channel 4 [Segment 2]
WDJT Channel 58 [Segment 3]
WITI Channel 6 [Segment 4]

5-1-2

18

7

Interview with Governor Thompson on Election Night, 11/5/1996 (WMTV Channel 15) [Segment 1]
1997 State of the State Address, 1/29/1997 (WHA Channel 21) [Segment 2]

5-1-2

18

8

12/12/1996

Governor’s Awards In Support of the Arts (WMSN Channel 47 Madison) (28:57 min)

5-1-2

18

9

1996

Rotary Club’s video tribute to Tommy Thompson, winner of Annual Vocational Recognition Award

5-1-2

18

10

1996

“Be Smart;” produced by Wisconsin DNR, A-580 (9:35 min)

Series

Box

Tape

Date

Title / Contents

5-1-2

18

11

1/29/1997

State of the State Address (WHA Channel 10 Milwaukee)

5-1-2

18

12

2/12/1997

Governor’s Biennial Budget Address (Wisconsin Public Television) (49:07 min)

5-1-2

18

13

2/25/1997

Public Service Announcement (PSA) for “Cops in Shops” Alcohol Awareness Program; produced by Bresnan Communications 

5-1-2

18

14

3/13/1997

License Fee Increase Bill Signing with DNR and State Officials (5 min) 

5-1-2

19

1

3/27/1997

National Press Club event about Education (C-SPAN)

5-1-2

19

2

4/6/1997 

Republican Governors’ Association (RGA): Governor Thompson’s Awards; produced by Kirsten Fedewa, Communications Director for RGA

5-1-2

32

10

4/8/1997

Political Focus Group - Racine Females*†

5-1-2

32

11

4/8/1997

Political Focus Group - Racine Males*†

5-1-2

19

3

4/9/1997 – 4/12/1997 

Trade Mission to Israel (180 min)

5-1-2

19

4

4/1997 

The Great Circus Parade: Wisconsin’s National Treasure; produced by Communication Studios

5-1-2

19

5

5/12/1997 

Organ Donor Coalition’s “Sign up for Life” TV spot; produced by Knupp & Watson (30 seconds) 

5-1-2

19

6

5/13/1997 

FOX-TV’s O’Reilly Report featuring Governor Thompson and Gwen Moore

5-1-2

19

7

5/20/1997

Press Conference about Federal “Welfare to Work” legislation, with subsequent interview of Governor Thompson; produced by Kirsten Fedewa, Communications Director for Republican Governors’ Association (RGA) [BETACAMSP format]

5-1-2

19

8

5/20/1997

Reports on President Clinton naming Governor Thompson to be co-chair of Welfare to Work Partnership:
WMTV Channel 15 Madison [Segment 1]
WKOW Channel 27 Madison [Segment 2]
NBC Nightly News [Segment 3]
WMTV Channel 15 Madison [Segment 4]
WISC Channel 3 Madison [Segment 5]

5-1-2

19

9

5/29/1997 

GOP-TV’s Rising Tide: “Welfare to Work” Guest: Governor Tommy Thompson (30 min)

Series

Box

Tape

Date

Title / Contents

5-1-2

19

10

5/1997

Export-Import Bank of the United States: “Keeping America Competitive”; produced by Edge City Productions 

5-1-2

19

11

5/1997

Amtrak Presents: The Flexliner (4 min)

5-1-2

19

12

6/20/1997

Wisconsin Organ Donor Program “Sign Up for Life” TV spot; produced by Knupp & Watson (Closed Captioned) (30 seconds)

5-1-2

20

1

6/1997

Amtrak Hiawatha-Flexliner Press Conference

5-1-2

20

2

7/8/1997

Recognition Ceremony for Governor Thompson and Wisconsin Technical Colleges; produced by Rockwell Automation

5-1-2

20

3

7/11/1997

College Republicans ’97 (C-SPAN)

5-1-2

20

4

7/16/1997

“Gov. Thompson’s WI Elk Interpretive Sign Ceremony”; produced by Wisconsin DNR (4 min)

5-1-2

20

5

7/28/1997

Inside Politics: report on Federal Budget (CNN)

5-1-2

20

6

7/1997 

Public Service Announcement (PSA) for Sesquicentennial License Plates; produced by Laughlin/Constable

5-1-2

20

7

8/21/1997 

“Governor Thompson Visits AMS” (Raw Footage); produced by American Medical Security (20 min)

5-1-2

20

8

9/1/1997 

Milwaukee TV News coverage about W-2 Welfare Reform:
WTMJ Channel 4 at 5pm [Segment 1]
WTMJ Channel 4 at 6pm [Segment 2]
WTMJ Channel 4 at 10pm [Segment 3]
WITI Channel 6 at 9pm [Segment 4]
WDJT Channel 58 at 10pm [Segment 5]
WISN Channel 12 at 10pm [Segment 6]

5-1-2

20

9

9/2/1997

Milwaukee TV News coverage about W-2 Welfare Reform:
WISN Channel 12 at 5pm [Segment 1]
WISN Channel 12 at 6pm [Segment 2]
WISN Channel 12 at 10pm [Segment 3]
WDJT Channel 58 at 6pm [Segment 4]

Series

Box

Tape

Date

Title / Contents

5-1-2

20

10

9/4/1997

ABC’s Nightline: W-2 Implementation

5-1-2

20

11

9/29/1997

BBC’s Panorama: “Hard Labour” program about Welfare Reform in Britain and Wisconsin

5-1-2

20

12

9/29/1997

TVO’s Studio 2: Interview with Governor Thompson about Welfare Reform (Taped on 9/29/1997; aired 10/16/1997) 

5-1-2

20

13

10/17/1997

News coverage of Trade Mission to Thailand:
TV Channel 7: Interview with Wisconsin Trade Mission [Segment 1]
IVT News Clip: “U.S. Investors in Thailand with brief opinions by Wisconsin Governor Thompson and International Sales Manager, Canning Corp.” [Segment 2]

5-1-2

21

1

11/24/1997

“Governor’s Waste Reduction & Recycling Awards” at Monona Terrace; produced by Wisconsin DNR (25 min)

5-1-2

21

2

11/1997

“Hike Wisconsin” Public Service Announcement (PSA); produced by Governor’s Council of Physical Fitness and Health (30 seconds)

5-1-2

21

3

12/3/1997 

Governing Magazine’s 1997 Public Official of the Year Award Ceremony

5-1-2

21

4

12/23/1997 & 12/25/1997

Reports about Governor’s Mansion at Christmas (WTMJ Channel 4 Milwaukee)

5-1-2

21

5

1997

Governor’s Awards in Support of the Arts

5-1-2

21

6

1997 

Video message for Wisconsin Leadership Institute Conference participants

5-1-2

21

7

1997

Today’s Life Choices #1203: “Welfare Reform: Social Impact”; produced by Golden Dome Productions (28:30 min)

5-1-2

21

8

1997

Today’s Life Choices #1204: “Welfare Reform: Social Responsibility”; produced by Golden Dome Productions (28:30 min)

5-1-2

32

12

ca. 1997-1998

Political Focus Group - Milwaukee Females*†

Series

Box

Tape

Date

Title / Contents

5-1-2

21

9

1/2/1998

“Proficiency Assessment: How Good is Good Enough?” Produced by Wisconsin Dept. of Public Instruction 

5-1-2

21

10

1/201998

State of the State Address (WHA-TV Madison)

5-1-2

21

11

1/20/1998

State of the State Address (WISC-TV Madison)

5-1-2

21

12

1/23/1998 

AMA Luncheon; produced by Northwestern Mutual Life 

5-1-2

22

1

2/2/1998 

W-2 Service Agencies TV spots; produced by Knupp & Watson:
CMR-8300-A “Inspiration” (30 seconds) [Segment 1]
CMR-8300-B “Take Charge” (30 seconds) [Segment 2]

5-1-2

22

2

2/19/1998

W2-8600 Jobseeker Version (W-2 promotional video); produced by Knupp & Watson (8 min)

5-1-2

22

3

3/16/1998

Public Service Announcement (PSA) by Sue Ann Thompson about Wisconsin Women’s Health Conference sponsored by Dept. of Health & Family Services (30 seconds)

5-1-2

32

14

3/19/1998

Focus Group #1184 - Group 1: Milwaukee Females @ 5:30pm; conducted by Chamberlain Research Consultants*†

5-1-2

32

15

3/19/1998

Focus Group #1184 - Group 2: Milwaukee Males @ 5:30pm; conducted by Chamberlain Research Consultants*†

5-1-2

33

1

3/24/1998

Focus Group 1: Appleton Females @ 5:30pm*†

5-1-2

33

2

3/24/1998

Focus Group 2: Appleton Males @ 7:30pm*†

5-1-2

22

4

3/31/1998

Report on end of Welfare in Wisconsin (NBC Nightly News)

5-1-2

22

5

3/1998 

“Sports Cooking” with guest Governor Thompson; produced by Video Trend Associates

5-1-2

33

3

ca. 3/1998 - 4/1998

Focus Group 3: Appleton Females *†

5-1-2

33

4

ca. 3/1998 - 4/1998

Focus Group 4: Appleton Males*†

Series

Box

Tape

Date

Title / Contents

5-1-2

33

5

4/9/1998

Focus Group 7: Eau Claire Females @ 5:30pm*†

5-1-2

33

6

4/8/1998

Focus Group 8: Eau Claire Males @ 7:30pm*†

5-1-2

22

6

4/14/1998

Media coverage of Women’s Health Conference; produced by Knupp & Watson

5-1-2

22

7

4/17/1998 

NBC’s Dateline: Stories on W-2

5-1-2

22

8

4/20/1998

Thompson’s Lecture on W-2, delivered in Wallenburg Hall at Augustana College

5-1-2

22

9

5/22/1998

150 Sesquicentennial Special (Wisconsin Public Television)

5-1-2

22

10

5/1998

Republican Governor’s Association: Leading America Forward; produced by RGA Communications (5:40 min)

5-1-2

33

7

6/2/1998

Thompson for Governor, "Elroy;" produced by Murphy Pintak Gautier Hudome Agency, Inc.*

5-1-2

22

11

6/10/1998 

Report on School Choice (WMTV Channel 15 Madison News at 6pm)

5-1-2

22

12

6/19/1998 

Illinois News coverage of Thompson’s visit to Springfield during sesquicentennial Harley-Davidson Ride to Washington D.C.

5-1-2

22

13

6/19/1998 

Footage of Thompson’s visit to Springfield, IL during sesquicentennial Harley-Davidson Ride to Washington D.C.  

5-1-2

23

1

6/29/1998 – 6/30/1998

Wisconsin Law Enforcement Memorial Dedication

5-1-2

23

2

7/1998

Thompson Fundraiser in Milwaukee featuring Brett Favre and Barry Alvarez

5-1-2

33

8

8/26/1998

Thompson for Governor Focus Group in Madison, WI @ 5:45pm; conducted by The Tarrance Group*†

5-1-2

33

9

8/26/1998

Thompson for Governor Focus Group in Madison, WI @ 7:45pm; conducted by The Tarrance Group*†

5-1-2

33

10

8/26/1998

Thompson for Governor Focus Group in Madison, WI @ 7:45pm -- Overlay and Discussion; conducted by The Tarrance Group*†

5-1-2

33

11

9/29/1998

Governor's Youth Apprenticeship Employer's Recognition Reception

Series

Box

Tape

Date

Title / Contents

5-1-2

23

3

10/13/1998

Eyewitness News biographical Interview with Governor Thompson

5-1-2

35

13

"Watch-It" program (MSNBC): Thompson interviewed about Clinton impeachment, 11/23/1998 [Segment 1]
"700 Club" program:  W-2 Discussion, 12/7/1998 [Segment 2]

5-1-2

23

4

12/17/1998 

Thompson for Governor 1998 Client Compilation Reel; produced by Murphy Pintak Gautier Hudome Agency, Inc.:
Eight TV spots that aired [Segment 1]
Six TV spots that did not air [Segment 2]
Three Radio spots [Segment 3]
Tommy Thompson Video [Segment 4]

5-1-2

23

5

12/23/1998 

Inside Politics: Interview with Governor Thompson (CNN)

5-1-2

23

6

12/29/1998

Medicaid “Birthday” TV Spot; produced by Knupp & Watson (30 seconds)

5-1-2

23

7

1998 

1998 Governor’s Awards In Support of the Arts (Closed Captioned); produced by Wisconsin Public Television (28:57 min) 

5-1-2

23

8

1998 

Local News coverage of Bill Signings in Eau Claire:
Channel 18 [Segment 1]
Channel 13 [Segment 2]

5-1-2

23

9

1998

A Preview – The Wisconsin Sesquicentennial Project (6 min) 

5-1-2

23

10

1998 

Video tribute to Al DeSimone, CLU, 1998 Old Guard Honor Agent

5-1-2

23

11

1998 

Only in America: Horatio Alger Awards; produced by PBS and Horatio Alger Association

5-1-2

23

12

1998

In Retrospect: 1998 Horatio Alger Awards; produced by Horatio Alger Association

5-1-2

23

13

1998

1998 Horatio Alger Awardees’ Video Biographies; produced by Horatio Alger Association

5-1-2

33

12

1998

Tourism Works for Wisconsin; produced by WI Dept. of Tourism (5:53 min)

5-1-2

35

14

1998

Wisconsin Sesquicentennial Sponsor Thank You Video

5-1-2

33

13

1998-1999

Governor's Youth Apprentice Employer Forum, containing scenes from 6/29/1998 Reception interspersed with employer and apprentice testimonies about program; produced by Wisconsin Dept. of Workforce Development (11:38 min)

Series

Box

Tape

Date

Title / Contents

5-1-2

24

1

1/4/1999 

Governor’s Inauguration (56:36) 

5-1-2

24

2

1/16/1999

Biennial Budget Address (WHA-TV) (Dub)

5-1-2

24

3

1/27/1999

State of the State Address (Wisconsin Public Television)

5-1-2

24

4

1/27/1999

State of the State Address (WKOW-TV Channel 27 Madison)

5-1-2

24

5

2/22/1999

Crossfire with guests Gov. Tommy Thompson and Gov. Howard Dean (CNN)

5-1-2

33

14

2/25/1999

Women's Health 30-second TV spots; produced by Knupp & Watson, Inc.:
General [Segment 1]
Heart Attacks [Segment 2]
Depression [Segment 3]
Breast Cancer [Segment 4]
Osteoporosis [Segment 5]
Sue Ann Version [Segment 6]

5-1-2

24

6

3/26/1999

Milwaukee TV News coverage of Home & Garden Show (Dub):
WTMJ Channel 4 at 11am, 6pm [Segment 1]
WITI Channel 6 at 6am, 5pm, 6pm [Segment 2]
WISN Channel 12 at 6am, 6pm [Segment 3]
WDJT Channel 58 at 5pm [Segment 4]

5-1-2

24

7

4/9/1999

Press Conference on variety of issues

5-1-2

24

8

4/14/1999

Republican National Committee (RNC) State Chairman’s Meeting in Williamsburg, VA (Dub)

5-1-2

35

15

4/15/1999

Duesenberg Motors, Inc. "Re-Creating the Legend" promotional video

5-1-2

34

1

4/19/1999

Wisconsin Partnership Program; produced by WI Dept. of Health and Family Services (DHFS) (15:30 min)

5-1-2

24

9

4/22/1999

Testimony before Congress regarding Welfare Reform [Segment 1]
GOP-TV Newsfeed of Testimony [Segment 2]

5-1-2

25

1

5/24/1999

Local News coverage of Governor’s Summit on Community and Youth:
WTMJ Channel 4 (Milwaukee) [Segment 1]
WITI Channel 6 (Milwaukee) [Segment 2]
WKOW Channel 27 (Madison) [Segment 3]
WISC Channel 3 (Madison) [Segment 4]
WISC Channel 3 (Madison) coverage of Governor’s Bike to Work [Segment 5]

Series

Box

Tape

Date

Title / Contents

5-1-2

25

2

6/9/1999

The Les Aspin Center for Government Democracy Dinner in Washington D.C.; produced by Marquette University

5-1-2

25

3

6/22/1999

 “Lawnmower Boy” Ryan Tripp’s visit to State Capitol (21 min)

5-1-2

25

4

6/30/1999

Report on BadgerCare program roll-out (WTMJ Channel 4 Milwaukee)

5-1-2

25

5

7/9/1999

BadgerCare Advertisements, BDGR-T99-93, Sweetened/Not Final GFX; produced by Krupp & Watson

5-1-2

25

6

10/23/1999

“It’s the Law!” Show #13 with guest Governor Thompson (28:30 min)

5-1-2

25

7

10/1999

Wisconsin State Crime Stoppers, Inc. Public Service Announcement (PSA); produced by Becker Communications, Inc. (30 seconds)

5-1-2

25

8

12/7/1999

Interview about School Choice (taped 12/3/1999) (WTVO Channel 17 (Rockford, IL) (12:38 min)

5-1-2

25

9

1999

National Governors’ Association (NGA) Meeting in St. Louis, MO: Video Highlights

5-1-2

25

10

1999

Governor’s Awards in Support of the Arts (28:57 min)

5-1-2

25

11

1999

“W-3: Wisconsin Works Worldwide”: Promotional video for Governor’s WITCO Task Force on International Education (17 min)

5-1-2

25

12

1999

“A Day with the Governor” by reporter Jeff Gillan (WKOW Channel 27 Madison)

5-1-2

34

2

1999

Wisconsin Women's Health Series; produced by Knupp & Watson, Inc.:
Sue Ann Thompson Introduction (3 min) [Segment 1]
Breast Cancer (5 min) [Segment 2]
Depression (7:15 min) [Segment 3]
Heart Disease (7:30 min) [Segment 4]
Osteoporosis (7 min) [Segment 5]
Domestic Violence (8:30 min) [Segment 6]

Series

Box

Tape

Date

Title / Contents

5-1-2

26

1

1/26/2000

State of the State Address (Wisconsin Public Television)

5-1-2

26

2

1/2000

“For the Record” Governor Thompson’s Legacy (WKOW Channel 27 Madison)

5-1-2

26

3

2/9/2000 

International Education Scholarships Press Conference and Awards Ceremony at Marshall Middle School (45 min)

5-1-2

26

4

3/15/2000 

Organ Donation Report (The Early Show) [Segment 1]
Report on Elevator inspections (Channel 4 Milwaukee) [Segment 2]

5-1-2

26

5

4/13/2000

National Education Goals Panel: “Creating A Framework for High Achieving Schools,” A National Teleconference; produced by Atlantic Video Inc.

5-1-2

26

6

5/5/2000

Hardball with Chris Matthews: interview with Governor Thompson (MSNBC)

5-1-2

26

7

6/15/2000 

WI Dept. of Transportation Public Service Announcements (PSAs); produced by Knupp and Watson:
“Road Safety-Governor” DIST-TOO-0301 [Segment 1]
“Road Safety-Tommi” DIST-TOO-300 [Segment 2]

5-1-2

26

8

7/2000

Today’s Life Choices #1505: “Education: The Right Choice”; produced by Golden Dome Media (28:30 min)

5-1-2

26

9

9/6/2000

Wisconsin Lottery TV Spot: “You Don’t Have to Play to Win” ZSSG-0602; produced by Hoffman York (30 seconds)

5-1-2

26

10

9/21/2000 

Inside Politics: interview with Governor Thompson (CNN)

5-1-2

26

11

10/29/2000 

“Centennial Parks Announcement” Madison & Crivitz (A-730); produced by Wisconsin DNR (5:18 min)

5-1-2

27

1

12/7/2000 

University of Wisconsin David Ward Tribute; produced by John Roach Projects:
“Scrapbook” (8:40 min) [Segment 1]
“A Chartered Course” (10 min) [Segment 2]
“Varsity” (2 min) [Segment 3]

5-1-2

27

2

12/29/2000 

Presidential Cabinet Announcement (CNN)

5-1-2

27

3

12/29/2000 

CNN’s Inside Politics: Appointment Discussion [Segment 1]
Resignation announcement Live at State Capitol (WMTV Channel 15 News at 5pm) [Segment 2]
Report on Resignation announcement (WMTV Channel 15 News at 10pm):  [Segment 3]

Series

Box

Tape

Date

Title / Contents

5-1-2

27

4

12/29/2000 

Presidential Cabinet Announcement (MSNBC) [Segment 1]
Presidential Cabinet Announcement (CNN Live)[Segment 1]
Resignation announcement Live at State Capitol (WKOW Channel 27 Madison) [Segment 3]
Report on cabinet appointments (ABC World News Tonight) [Segment 4]
Report on Governor’s resignation (WKOW Channel 27 Madison News at 10pm)  [Segment 5]

5-1-2

27

5

12/29/2000

Presidential Cabinet Announcement and Resignation speech (WISC Channel 3 News Madison)

5-1-2

27

6

12/29/2000

Presidential Cabinet Announcement (FOX News Live) [Segment 1]
Resignation announcement Live at State Capitol (WISC Channel 3 News at 5pm) [Segment 2]
Report on Governor’s resignation (WISC Channel 3 News at 10pm) [Segment 3]

5-1-2

27

7

12/29/2000

Footage of Farewell Address at State Capitol [Segment 1] [BETACAMSP format]
Narrated retrospective on Thompson leaving Wisconsin [Segment 2] [BETACAMSP format]

5-1-2

27

8

2000

Governor’s Awards In Support of the Arts (WMSN-TV Fox 47 Madison) (28:57 min)

5-1-2

27

9

2000

Wisconsin Pathways to Independence; produced by Worthwhile Films (19 min)

5-1-2

34

3

2000

Wisconsin Partnership Program Video II: Participants and Their Stories; produced by WI Dept. of Health and Family Services (DHFS) (11 min)

5-1-2

28

1

1/18/2001

Department of Health and Human Services (DHHS) Confirmation Hearing before U.S. Senate Finance Committee (C-SPAN)

5-1-2

34

4

1/25/2001

Tourism TV Advertising Campaigns, 1987-2001; produced by WI Dept. of Tourism (46:30 min)

5-1-2

28

2

2/2/2001

Welcoming ceremony for Tommy G. Thompson at Health and Human Services Great Hall, Washington D.C. (48 min) [BETACAMSP format]

5-1-2

28

3

4/16/2001

Announcement at Wisconsin Energy Corporation of Tommy G. Thompson Center for Excellence in Teaching; produced by Marquette University [BETACAMSP format]

5-1-2

28

4

6/6/2001

Representative Mark Green’s remarks for Tommy Thompson [BETACAMSP format]

5-1-2

28

5

2001

“Tommy Thompson: A Living Legacy”; produced by DWP, Inc.

Series

Box

Tape

Date

Title / Contents

5-1-2

29

1

undated

Jeff Immelt Message to Governor Thompson of Wisconsin

5-1-2

29

2

undated 

Governor Thompson presenting Award to Wrestler Hulk Hogan at Dane County Coliseum (ca. first term in office).

5-1-2

29

3

undated 

“Wisconsin’s Looking Good” – Governor’s Message from the Executive Office (ca. first term in office)

5-1-2

29

4

undated 

“Straight Talk” Drug and Alcohol Awareness spot (WVTV Channel 18 Milwaukee)

5-1-2

29

5

undated 

“Say Cheese” NFL Cheese League promotional video; produced by Wisconsin Bell

5-1-2

29

6

undated 

“Steer Clear” Snowmobile Safety Public Safety Announcement (PSA)

5-1-2

29

7

undated 

Forward Wisconsin: Capital of Quality (28:30 min) (ca. early to mid-1990s)

5-1-2

29

8

undated

“SSN: The Information Super Highway” 1039-94; produced by Ameritech (7:10 min)

5-1-2

29

9

undated

“Hide & Seek” Delinquent TV Public Service Announcement (PSA), Supp-T96-6300; produced by WI Bureau of Child Support (30 seconds)

5-1-2

29

10

undated

“Gov. Thompson for Energy Assistance;” produced by DHSS Division of Economic Support (30 seconds)

5-1-2

34

5

undated

Focus Group in Brookfield, WI, Part 1; sponsored by Republican Party of WI (2 hours, 2 min)*†

5-1-2

34

6

undated

Focus Group in Brookfield, WI, Part 2; sponsored by Republican Party of WI (13 min)*†