Special Collections 
	and Archives

TOMMY G. THOMPSON COLLECTION

JAMES R. KLAUSER GUBERNATORIAL CAMPAIGN RECORDS
1994 GUBERNATORIAL ELECTION



Series Box Folder Folder Title
10-3 1 1 Big Kick-off Event, 5/17/1994
10-3 1 2 Brochures, flyers, and forms, 1994
10-3 1 3 Campaign advertisements - Welch, Campbell & Pusateri, 10/1994
10-3 1 4 Campaign Events, 1993-1994
10-3 1 5 Chvala campaign literature, 1993-1994
10-3 1 6 Chvala negative campaign ad, 10/1994
10-3 1 - Correspondence / Memoranda, alphabetical by sender,
10-3 1 7
Elias, Nate, 1994
10-3 1 8
Goodman Group, Inc., 1993-1994
10-3 1 9
Mohrman, Chris, 1994
10-3 1 10
Tarrance Group, Inc., 1992-1994
10-3 1 11
Various / Unidentified, 1992-1994

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Series 10-3

Series Box Folder Folder Title
10-3 1 12 Debate Preparation, 9/12/1994
10-3 1 13 Endorsements, 1994
10-3 1 14 Field Organizational Manual - Final Draft, 1994
10-3 2 1 Finance Committee, 1993-1994
10-3 2 - Focus Group Reports, arranged chronologically:
10-3 2 2
"Sanity Check" Focus Group (Chamberlain Research Consultants), 7/10/1992
10-3 2 3
Champaign 94: The Undecided Vote (Chamberlain Research Consultants), 4/1994
10-3 2 4
Milwaukee Focus Groups (Tarrance Group, Inc.), 6/16/1994
10-3 2 5
Electronic Focus Group Test for the Race for Governor in Wisconsin (Tarrance Group, Inc.), 7/1994

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Series 10-3

Series Box Folder Folder Title
10-3 2 6 Inauguration Day, 1995
10-3 2 7 Newspaper clippings and articles, 1992-1994
10-3 2 8 Opposition Research Book - Chvala, Charles J., 4/14/1994
10-3 3 - Paid Media Schedules (Goodman Group, Inc.), 9/1994 - 11/1994
10-3 3 1
8/28/1994 - 9/17/1994
10-3 3 2
9/18/1994 - 10/1/1994
10-3 3 3
10/2/1994 - 10/30/1994
10-3 3 4
10/31/1994 - 11/8/1994
10-3 3 5 Paid Media Strategy (Goodman Group, Inc.), 8/28/1994 - 11/8/1994
10-3 4 1 Political Plan, Republican Party of Wisconsin, 1992
10-3 4 2 Press Releases, 9/1994 - 10/1994

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Series 10-3

Series Box Folder Folder Title
10-3 4 - Reports, arranged chronologically,
10-3 4 3
Menomonee Valley Development Study Final Report, by Sharon Chamberlain, 2/1991
10-3 4 3
Wisconsin Citizen Survey -- Wisconsin Policy Research Institute Report, 2/1991
10-3 4 3
"Wisconsin Issues: A Presentation to Legislative Leadership," by David Hansen, 5/23/1991
10-3 4 3
"The 1992 General Election: A Survey of Wisconsin Voting Trends Over Four Decades -- Plus," by James R. Donahue, 9/1992
10-3 4 3
"1992 Election Overview," by American Viewpoint, Inc., 11/1992
10-3 4 3
"Thompson For Wisconsin 1994:  A Plan for Field Operations and Voter Coalitions," ca. 1993-1994
10-3 4 3
Wisconsin Republican Integrated Campaign Overview; by The Eddie Mahe Company, 4/1994
10-3 4 3
Post-Election Analysis: "The Thompson Mandate," by William McCoshen, Campaign Manager, ca. 12/1994
10-3 4 4 Strategic Planning, ca. 1993

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Series 10-3

Series Box Folder Folder Title
10-3 - - Surveys / Polling Data, arranged alphabetically by the organization collecting the data,
10-3 4 -
American Viewpoint, Inc.,
10-3 4 5
Wisconsin Statewide Survey Results, 7/1992
10-3 4 6
National Survey Results, 4/1993
10-3 5 -
Gordon S. Black Corporation, Wisconsin Citizen Survey,
10-3 5 1
11/1993
10-3 5 2
7/29/1994
10-3 5 3-4
undated
10-3 6 1
Miscellaneous Surveys, 1991-1994

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Series 10-3

Series Box Folder Folder Title
10-3 - - Surveys / Polling Data, arranged alphabetically by the organization collecting data (continued),
10-3 - -
Tarrance & Associates, Inc.,
10-3 6 -
Voters Attitudes in the State of Wisconsin, arranged chronologically by gathering dates:
10-3 6 -
5/9/1991 - 5/10/1991 (2 volumes)
10-3 6 -
9/25/1991 - 9/27/1991 (2 volumes)
10-3 7 1
1/8/1993 - 1/10/1993
10-3 7 2
1/17/1994 - 1/19/1994
10-3 7 3
7/11/1994 -7/13/1994
10-3 7 4
9/19/1994 - 9/20/1994

TGT
Series 10-3

Series Box Folder Folder Title
10-3 - - Surveys / Polling Data, arranged alphabetically by the organization collecting data (continued),
10-3 - -
Tarrance & Associates, Inc.,
10-3 8 -
Tracking Surveys of Voter Attitudes in Wisconsin, arranged chronologically by gathering dates:
10-3 8 1
9/25/1994 - 9/29/1994
10-3 8 2
10/2/1994 - 10/6/1994
10-3 8 3
10/9/1994 - 10/13/1994
10-3 8 4
10/16/1994 - 10/20/1994
10-3 8 5
10/23/1994 - 10/27/1994
10-3 8 6
10/30/1994 - 11/3/1994
10-3 8 7
11/2/1994 - 11/6/1994
10-3 9 1 Talking points about Chvala record, 1994
10-3 9 2 Talking points for Republican Governors' Association (RGA) Breakfast Meeting, 1991
10-3 9 3 Television and radio advertising scripts, 6/1994, 9/1994
10-3 9 4 Vote Delivery Program - Draft Victory Plan, 1994
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