How many companies have started with a bang, only to end in a whimper? The difference between firms that succeed and those that don't is often found in how effectively they market themselves — and it's more than catchy ads. Organizations rely on marketing to analyze their consumers and their competitors while making strategic decisions about product development and management, pricing, positioning, and placement.

Superathletes, supermarkets and supercomputers.

As a marketing major, you can broaden your background with courses in consumer behavior, customer relationship management, sports marketing, integrated marketing, communication, sales management and global marketing.

Market yourself through internships.

Marquette's location and connection with Milwaukee's business community provides marketing majors with opportunities to work as an undergraduate for companies such as Harley-Davidson, MillerCoors, the Kimberly-Clark Corp., the Kohl's Corp. and Johnson Controls Inc.

Learn from leaders in marketing education.

The professors who will teach your marketing major courses maintain their leading edge in the discipline publishing in and editing national and international marketing journals and teaching in established and emerging universities around the world.

Substance and style.

Your creativity will only go as far as your communication skills take you. Through your numerous class experiences in group work, research projects and multimedia class presentations, you and your fellow marketing majors will develop the interpersonal abilities and technical edge that employers seek.

Suggested curriculum

Major courses are bolded.

Freshman

  • Business Leadership Development
  • Business Day 1
  • Elements of Calculus
  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Business Analytical Tools
  • Statistics and Business Analytics
  • Principles of Microeconomics
  • Rhetoric and Composition I & II
  • Elements of Calculus
  • Non-business Electives

Sophomore

  • Introduction to Marketing
  • Principles of Macroeconomics
  • Applying Business Leadership Skills
  • Business Communications
  • Introduction to Supply Chain Management
  • Introduction to Finance
  • Introduction to Information Technology
  • Legal Business Elective
  • Applied Business Economics
  • Behavior and Organization
  • Non-business Electives

Junior

  • Future Leadership Strategies
  • Ethical Business Core Course
  • Marketing Research
  • Marketing Electives
  • Business Electives
  • Non-business Electives

Senior

  • Strategic Management
  • Marketing Management
  • Marketing Electives
  • Business Electives
  • Non-business Electives