Tricia Geraghty is the vice president for marketing and communication at Marquette University. Reporting to the senior vice president, she is responsible for the university’s marketing and communication initiatives, including advertising and branding, interactive marketing, university communication and Marquette Magazine.
Geraghty first joined Marquette in 1995 and has served the university as senior advancement officer for the College of Engineering and the College of Communication, as director of governmental and community relations, and, from 2001 to 2005, as director of marketing/associate vice president for public affairs. From 1999 to 2001, she served as senior staff assistant to former Mayor of Milwaukee John Norquist with responsibilities for economic and neighborhood development.
Geraghty earned her masters in business administration from the University of Chicago and holds a bachelor of arts in history from the University of Illinois at Urbana-Champaign. In 2002, she was named one of “35 Faces of the Future” by Milwaukee Magazine and in 2008, the Milwaukee Business Journal included her as one of Milwaukee's "Forty Under 40." She serves on the boards of several community organizations, including the Urban Campus Board of the YMCA of Metropolitan Milwaukee, the Archdiocese of Milwaukee Catholic Schools Marketing Committee and the Communication Advisory Council for the Association of Jesuit Colleges and Universities.